Williams Bay, WI Demographics

A map of Williams Bay's Population by Race

Race	2024 Pop	2020 Pop	2024 %	2020 %
White	2,675	2,668	89.7%	90.3%
Hispanic	159	162	5.3%	5.5%
Multiracial	74	56	2.5%	1.9%
Asian	41	27	1.4%	0.9%
Native American/Other	32	25	1.1%	0.8%
Black	0	15	0.0%	0.5%

Williams Bay, Wisconsin has an estimated population of 2,981, a less than 1% change from the 2,953 recorded in the 2020 Census. The population is 89.7% White, 5.3% Hispanic, 2.5% Multiracial, 1.4% Asian, 1.1% Native American/Other, and 0.0% Black. This demographic dot map shows the population of Williams Bay, with one dot drawn for each person counted by the Census, color-coded by race.

Williams Bay has become more racially diverse since the 2020 Census. It is considerably less diverse than Wisconsin overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Williams Bay, that probability was 18.0% in 2020 and 19.1% in the most recent ACS estimates.

Williams Bay is ranked the 220th most populous place in Wisconsin, out of 808 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). Williams Bay was ranked the 219th most populous place in the 2020 Census.

Williams Bay's White Population

2,675 residents of Williams Bay, or 89.7% of the population, identify as White. The share of White residents in Williams Bay is considerably higher than in Wisconsin overall, where 78.6% of the population is White. Williams Bay ranks 432nd statewide in terms of White residents as a share of the population, out of 808 places.

Since the 2020 Census, Williams Bay's White population has remained roughly the same. White residents' share of Williams Bay's population has decreased from 90.3% to 89.7%.

Williams Bay is more White than neighboring Walworth (69.8% White), Como (72.5% White), Delavan Lake (81.1% White), and Elkhorn (79.2% White). Williams Bay is less White than neighboring Fontana-on-Geneva Lake (93.4% White).

Williams Bay's Black Population

0 residents of Williams Bay, or 0.0% of the population, identify as Black. The share of Black residents in Williams Bay is lower than in Wisconsin overall, where 5.9% of the population is Black. Williams Bay ranks 372nd statewide in terms of Black residents as a share of the population, out of 808 places.

Since the 2020 Census, Williams Bay's Black population has declined by an estimated 100.0%. Black residents' share of Williams Bay's population has decreased from 0.5% to 0.0%.

Williams Bay is less Black than neighboring Walworth (0.5% Black), Delavan Lake (0.4% Black), and Elkhorn (1.3% Black).

Williams Bay's Asian Population

41 residents of Williams Bay, or 1.4% of the population, identify as Asian. The share of Asian residents in Williams Bay is comparable to the share in Wisconsin overall, where 2.9% of the population is Asian. Williams Bay ranks 228th statewide in terms of Asian residents as a share of the population, out of 808 places.

Since the 2020 Census, Williams Bay's Asian population has grown by an estimated 51.9%. Asian residents' share of Williams Bay's population has remained roughly unchanged at 1.4%.

Williams Bay is more Asian than neighboring Fontana-on-Geneva Lake (0.6% Asian), Como (1.3% Asian), Delavan Lake (0% Asian), and Elkhorn (1.1% Asian). Williams Bay is less Asian than neighboring Walworth (1.9% Asian).

Williams Bay's Hispanic Population

159 residents of Williams Bay, or 5.3% of the population, identify as Hispanic. The share of Hispanic residents in Williams Bay is slightly lower than in Wisconsin overall, where 8% of the population is Hispanic. Williams Bay ranks 174th statewide in terms of Hispanic residents as a share of the population, out of 808 places.

Since the 2020 Census, Williams Bay's Hispanic population has declined by an estimated 1.9%. Hispanic residents' share of Williams Bay's population has remained roughly unchanged at 5.3%.

Williams Bay is more Hispanic than neighboring Fontana-on-Geneva Lake (1.8% Hispanic). Williams Bay is less Hispanic than neighboring Walworth (21% Hispanic), Como (17.8% Hispanic), Delavan Lake (18.3% Hispanic), and Elkhorn (14.5% Hispanic).

Williams Bay's Native American/Other Population

32 residents of Williams Bay, or 1.1% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Williams Bay is comparable to the share in Wisconsin overall, where 0.9% of the population is Native American/Other. Williams Bay ranks 284th statewide in terms of Native American/Other residents as a share of the population, out of 808 places.

Since the 2020 Census, Williams Bay's Native American/Other population has grown by an estimated 28.0%. Native American/Other residents' share of Williams Bay's population has remained roughly unchanged at 1.1%.

Williams Bay is more Native American/Other than neighboring Como (0% Native American/Other), Delavan Lake (0% Native American/Other), and Elkhorn (0.1% Native American/Other). Williams Bay is less Native American/Other than neighboring Fontana-on-Geneva Lake (1.4% Native American/Other), and Walworth (1.4% Native American/Other).

Williams Bay's Multiracial Population

74 residents of Williams Bay, or 2.5% of the population, identify as Multiracial. The share of Multiracial residents in Williams Bay is comparable to the share in Wisconsin overall, where 3.7% of the population is Multiracial. Williams Bay ranks 655th statewide in terms of Multiracial residents as a share of the population, out of 808 places.

Since the 2020 Census, Williams Bay's Multiracial population has grown by an estimated 32.1%. Multiracial residents' share of Williams Bay's population has increased from 1.9% to 2.5%.

Williams Bay is more Multiracial than neighboring Delavan Lake (0.2% Multiracial). Williams Bay is less Multiracial than neighboring Fontana-on-Geneva Lake (2.8% Multiracial), Walworth (5.3% Multiracial), Como (8.3% Multiracial), and Elkhorn (3.8% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.