Superior, WI Demographics

A map of Superior's Population by Race

Race	2024 Pop	2020 Pop	2024 %	2020 %
White	606	640	92.8%	94.5%
Multiracial	27	17	4.1%	2.5%
Hispanic	12	10	1.8%	1.5%
Asian	3	0	0.5%	0.0%
Native American/Other	3	7	0.5%	1.0%
Black	2	3	0.3%	0.4%

Superior, Wisconsin has an estimated population of 653, a decrease from the 677 recorded in the 2020 Census. The population is 92.8% White, 4.1% Multiracial, 1.8% Hispanic, 0.5% Asian, 0.5% Native American/Other, and 0.3% Black. This demographic dot map shows the population of Superior, with one dot drawn for each person counted by the Census, color-coded by race.

Superior has become more racially diverse since the 2020 Census. It is considerably less diverse than Wisconsin overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Superior, that probability was 10.5% in 2020 and 13.7% in the most recent ACS estimates.

Superior is ranked the 478th most populous place in Wisconsin, out of 808 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). Superior was ranked the 469th most populous place in the 2020 Census.

Superior's White Population

606 residents of Superior, or 92.8% of the population, identify as White. The share of White residents in Superior is considerably higher than in Wisconsin overall, where 78.6% of the population is White. Superior ranks 150th statewide in terms of White residents as a share of the population, out of 808 places.

Since the 2020 Census, Superior's White population has declined by an estimated 5.3%. White residents' share of Superior's population has decreased from 94.5% to 92.8%.

Superior is more White than neighboring Superior (88.2% White), Duluth (86.6% White), and Hermantown (88.2% White). Superior is less White than neighboring Oliver (94.4% White), and Proctor (93.8% White).

Superior's Black Population

2 residents of Superior, or 0.3% of the population, identify as Black. The share of Black residents in Superior is lower than in Wisconsin overall, where 5.9% of the population is Black. Superior ranks 409th statewide in terms of Black residents as a share of the population, out of 808 places.

Since the 2020 Census, Superior's Black population has declined by an estimated 33.3%. Black residents' share of Superior's population has remained roughly unchanged at 0.3%.

Superior is more Black than neighboring Oliver (0% Black), and Proctor (0% Black). Superior is less Black than neighboring Superior (1% Black), Duluth (2.7% Black), and Hermantown (1.7% Black).

Superior's Asian Population

3 residents of Superior, or 0.5% of the population, identify as Asian. The share of Asian residents in Superior is slightly lower than in Wisconsin overall, where 2.9% of the population is Asian. Superior ranks 594th statewide in terms of Asian residents as a share of the population, out of 808 places.

Since the 2020 Census, Superior's Asian population has grown from 0 to an estimated 3. Asian residents' share of Superior's population has increased from 0.0% to 0.5%.

Superior is more Asian than neighboring Oliver (0.4% Asian), and Proctor (0% Asian). Superior is less Asian than neighboring Superior (1.1% Asian), Duluth (1.7% Asian), and Hermantown (1.1% Asian).

Superior's Hispanic Population

12 residents of Superior, or 1.8% of the population, identify as Hispanic. The share of Hispanic residents in Superior is lower than in Wisconsin overall, where 8% of the population is Hispanic. Superior ranks 645th statewide in terms of Hispanic residents as a share of the population, out of 808 places.

Since the 2020 Census, Superior's Hispanic population has grown by an estimated 20.0%. Hispanic residents' share of Superior's population has remained roughly unchanged at 1.8%.

Superior is more Hispanic than neighboring Oliver (1.5% Hispanic), and Proctor (0.6% Hispanic). Superior is less Hispanic than neighboring Superior (2.6% Hispanic), Duluth (2.6% Hispanic), and Hermantown (2.9% Hispanic).

Superior's Native American/Other Population

3 residents of Superior, or 0.5% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Superior is comparable to the share in Wisconsin overall, where 0.9% of the population is Native American/Other. Superior ranks 213th statewide in terms of Native American/Other residents as a share of the population, out of 808 places.

Since the 2020 Census, Superior's Native American/Other population has declined by an estimated 57.1%. Native American/Other residents' share of Superior's population has decreased from 1.0% to 0.5%.

Superior is less Native American/Other than neighboring Superior (1.2% Native American/Other), Oliver (1.3% Native American/Other), Duluth (1.6% Native American/Other), Proctor (3.6% Native American/Other), and Hermantown (1.6% Native American/Other).

Superior's Multiracial Population

27 residents of Superior, or 4.1% of the population, identify as Multiracial. The share of Multiracial residents in Superior is comparable to the share in Wisconsin overall, where 3.7% of the population is Multiracial. Superior ranks 556th statewide in terms of Multiracial residents as a share of the population, out of 808 places.

Since the 2020 Census, Superior's Multiracial population has grown by an estimated 58.8%. Multiracial residents' share of Superior's population has increased from 2.5% to 4.1%.

Superior is more Multiracial than neighboring Oliver (2.4% Multiracial), and Proctor (1.9% Multiracial). Superior is less Multiracial than neighboring Superior (6% Multiracial), Duluth (4.7% Multiracial), and Hermantown (4.5% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.