Rowena, SD Demographics

A map of Rowena's Population by Race

Race	2024 Pop	2020 Pop	2024 %	2020 %
White	225	64	100.0%	94.1%
Black	0	0	0.0%	0.0%
Asian	0	0	0.0%	0.0%
Hispanic	0	2	0.0%	2.9%
Native American/Other	0	1	0.0%	1.5%
Multiracial	0	1	0.0%	1.5%

Rowena, South Dakota has an estimated population of 225, a dramatic increase from the 68 recorded in the 2020 Census. The population is 100.0% White, 0.0% Black, 0.0% Asian, 0.0% Hispanic, 0.0% Native American/Other, and 0.0% Multiracial. This demographic dot map shows the population of Rowena, with one dot drawn for each person counted by the Census, color-coded by race.

Rowena has become considerably less racially diverse since the 2020 Census. It is considerably less diverse than South Dakota overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Rowena, that probability was 11.3% in 2020 and 0.0% in the most recent ACS estimates.

Rowena is ranked the 222nd most populous place in South Dakota, out of 485 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). Rowena was ranked the 364th most populous place in the 2020 Census.

Rowena's White Population

225 residents of Rowena, or 100.0% of the population, identify as White. The share of White residents in Rowena is significantly higher than in South Dakota overall, where 79.8% of the population is White. Rowena ranks 125th statewide in terms of White residents as a share of the population, out of 485 places.

Since the 2020 Census, Rowena's White population has grown by an estimated 251.6%. White residents' share of Rowena's population has increased from 94.1% to 100.0%.

Rowena is more White than neighboring Brandon (89% White), Shindler (84.1% White), and Valley Springs (94.9% White).

Rowena's Black Population

0 residents of Rowena, or 0.0% of the population, identify as Black. The share of Black residents in Rowena is slightly lower than in South Dakota overall, where 2.1% of the population is Black. Rowena ranks 183rd statewide in terms of Black residents as a share of the population, out of 485 places.

Since the 2020 Census, Rowena's Black population has grown from 0 to an estimated 0. Black residents' share of Rowena's population has remained roughly unchanged at 0.0%.

Rowena is less Black than neighboring Brandon (3.4% Black), and Valley Springs (0.6% Black).

Rowena's Asian Population

0 residents of Rowena, or 0.0% of the population, identify as Asian. The share of Asian residents in Rowena is comparable to the share in South Dakota overall, where 1.4% of the population is Asian. Rowena ranks 176th statewide in terms of Asian residents as a share of the population, out of 485 places.

Since the 2020 Census, Rowena's Asian population has grown from 0 to an estimated 0. Asian residents' share of Rowena's population has remained roughly unchanged at 0.0%.

Rowena is less Asian than neighboring Brandon (0.1% Asian), Shindler (0.9% Asian), and Valley Springs (0.2% Asian).

Rowena's Hispanic Population

0 residents of Rowena, or 0.0% of the population, identify as Hispanic. The share of Hispanic residents in Rowena is slightly lower than in South Dakota overall, where 4.8% of the population is Hispanic. Rowena ranks 183rd statewide in terms of Hispanic residents as a share of the population, out of 485 places.

Since the 2020 Census, Rowena's Hispanic population has declined by an estimated 100.0%. Hispanic residents' share of Rowena's population has decreased from 2.9% to 0.0%.

Rowena is less Hispanic than neighboring Brandon (5.6% Hispanic), Shindler (0.9% Hispanic), and Valley Springs (0.4% Hispanic).

Rowena's Native American/Other Population

0 residents of Rowena, or 0.0% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Rowena is lower than in South Dakota overall, where 7.5% of the population is Native American/Other. Rowena ranks 250th statewide in terms of Native American/Other residents as a share of the population, out of 485 places.

Since the 2020 Census, Rowena's Native American/Other population has declined by an estimated 100.0%. Native American/Other residents' share of Rowena's population has decreased from 1.5% to 0.0%.

Rowena is less Native American/Other than neighboring Shindler (4.5% Native American/Other), and Valley Springs (0.9% Native American/Other).

Rowena's Multiracial Population

0 residents of Rowena, or 0.0% of the population, identify as Multiracial. The share of Multiracial residents in Rowena is slightly lower than in South Dakota overall, where 4.4% of the population is Multiracial. Rowena ranks 346th statewide in terms of Multiracial residents as a share of the population, out of 485 places.

Since the 2020 Census, Rowena's Multiracial population has declined by an estimated 100.0%. Multiracial residents' share of Rowena's population has decreased from 1.5% to 0.0%.

Rowena is less Multiracial than neighboring Brandon (1.9% Multiracial), Shindler (9.7% Multiracial), and Valley Springs (3% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.