Brandon, SD Demographics

A map of Brandon's Population by Race

Race	2024 Pop	2020 Pop	2024 %	2020 %
White	9,788	10,130	89.0%	91.7%
Hispanic	611	266	5.6%	2.4%
Black	372	117	3.4%	1.1%
Multiracial	211	366	1.9%	3.3%
Asian	14	79	0.1%	0.7%
Native American/Other	0	90	0.0%	0.8%

Brandon, South Dakota has an estimated population of 10,996, a less than 1% change from the 11,048 recorded in the 2020 Census. The population is 89.0% White, 5.6% Hispanic, 3.4% Black, 1.9% Multiracial, 0.1% Asian, and 0.0% Native American/Other. This demographic dot map shows the population of Brandon, with one dot drawn for each person counted by the Census, color-coded by race.

Brandon has become more racially diverse since the 2020 Census. It is considerably less diverse than South Dakota overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Brandon, that probability was 15.7% in 2020 and 20.3% in the most recent ACS estimates.

Brandon is ranked the 13th most populous place in South Dakota, out of 485 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). Brandon was ranked the 13th most populous place in the 2020 Census.

Brandon's White Population

9,788 residents of Brandon, or 89.0% of the population, identify as White. The share of White residents in Brandon is higher than in South Dakota overall, where 79.8% of the population is White. Brandon ranks 197th statewide in terms of White residents as a share of the population, out of 485 places.

Since the 2020 Census, Brandon's White population has declined by an estimated 3.4%. White residents' share of Brandon's population has decreased from 91.7% to 89.0%.

Brandon is more White than neighboring Meadow View Addition (50.7% White). Brandon is less White than neighboring Pine Lakes Addition (100% White), Rowena (100% White), Anderson (100% White), and Valley Springs (94.9% White).

Brandon's Black Population

372 residents of Brandon, or 3.4% of the population, identify as Black. The share of Black residents in Brandon is comparable to the share in South Dakota overall, where 2.1% of the population is Black. Brandon ranks 37th statewide in terms of Black residents as a share of the population, out of 485 places.

Since the 2020 Census, Brandon's Black population has grown by an estimated 217.9%. Black residents' share of Brandon's population has increased from 1.1% to 3.4%.

Brandon is more Black than neighboring Pine Lakes Addition (0% Black), Rowena (0% Black), Anderson (0% Black), and Valley Springs (0.6% Black). Brandon is less Black than neighboring Meadow View Addition (9.2% Black).

Brandon's Asian Population

14 residents of Brandon, or 0.1% of the population, identify as Asian. The share of Asian residents in Brandon is comparable to the share in South Dakota overall, where 1.4% of the population is Asian. Brandon ranks 78th statewide in terms of Asian residents as a share of the population, out of 485 places.

Since the 2020 Census, Brandon's Asian population has declined by an estimated 82.3%. Asian residents' share of Brandon's population has decreased from 0.7% to 0.1%.

Brandon is more Asian than neighboring Pine Lakes Addition (0% Asian), Rowena (0% Asian), Anderson (0% Asian), and Meadow View Addition (0% Asian). Brandon is less Asian than neighboring Valley Springs (0.2% Asian).

Brandon's Hispanic Population

611 residents of Brandon, or 5.6% of the population, identify as Hispanic. The share of Hispanic residents in Brandon is comparable to the share in South Dakota overall, where 4.8% of the population is Hispanic. Brandon ranks 216th statewide in terms of Hispanic residents as a share of the population, out of 485 places.

Since the 2020 Census, Brandon's Hispanic population has grown by an estimated 129.7%. Hispanic residents' share of Brandon's population has increased from 2.4% to 5.6%.

Brandon is more Hispanic than neighboring Pine Lakes Addition (0% Hispanic), Rowena (0% Hispanic), Anderson (0% Hispanic), and Valley Springs (0.4% Hispanic). Brandon is less Hispanic than neighboring Meadow View Addition (37.1% Hispanic).

Brandon's Native American/Other Population

0 residents of Brandon, or 0.0% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Brandon is lower than in South Dakota overall, where 7.5% of the population is Native American/Other. Brandon ranks 301st statewide in terms of Native American/Other residents as a share of the population, out of 485 places.

Since the 2020 Census, Brandon's Native American/Other population has declined by an estimated 100.0%. Native American/Other residents' share of Brandon's population has decreased from 0.8% to 0.0%.

Brandon is less Native American/Other than neighboring Valley Springs (0.9% Native American/Other), and Meadow View Addition (1.6% Native American/Other).

Brandon's Multiracial Population

211 residents of Brandon, or 1.9% of the population, identify as Multiracial. The share of Multiracial residents in Brandon is slightly lower than in South Dakota overall, where 4.4% of the population is Multiracial. Brandon ranks 196th statewide in terms of Multiracial residents as a share of the population, out of 485 places.

Since the 2020 Census, Brandon's Multiracial population has declined by an estimated 42.3%. Multiracial residents' share of Brandon's population has decreased from 3.3% to 1.9%.

Brandon is more Multiracial than neighboring Pine Lakes Addition (0% Multiracial), Rowena (0% Multiracial), Anderson (0% Multiracial), and Meadow View Addition (1.4% Multiracial). Brandon is less Multiracial than neighboring Valley Springs (3% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.