Hilton Head Island, SC Demographics

A map of Hilton Head Island's Population by Race

Race	2024 Pop	2020 Pop	2024 %	2020 %
White	27,995	29,150	73.8%	77.4%
Hispanic	5,806	5,045	15.3%	13.4%
Black	2,720	2,160	7.2%	5.7%
Multiracial	584	834	1.5%	2.2%
Native American/Other	424	186	1.1%	0.5%
Asian	382	286	1.0%	0.8%

Hilton Head Island, South Carolina has an estimated population of 37,911, a less than 1% change from the 37,661 recorded in the 2020 Census. The population is 73.8% White, 15.3% Hispanic, 7.2% Black, 1.5% Multiracial, 1.1% Native American/Other, and 1.0% Asian. This demographic dot map shows the population of Hilton Head Island, with one dot drawn for each person counted by the Census, color-coded by race.

Hilton Head Island has become more racially diverse since the 2020 Census. It is considerably less diverse than South Carolina overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Hilton Head Island, that probability was 37.9% in 2020 and 42.6% in the most recent ACS estimates.

Hilton Head Island is ranked the 14th most populous place in South Carolina, out of 475 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). Hilton Head Island was ranked the 12th most populous place in the 2020 Census.

Hilton Head Island's White Population

27,995 residents of Hilton Head Island, or 73.8% of the population, identify as White. The share of White residents in Hilton Head Island is considerably higher than in South Carolina overall, where 61.9% of the population is White. Hilton Head Island ranks 111th statewide in terms of White residents as a share of the population, out of 475 places.

Since the 2020 Census, Hilton Head Island's White population has declined by an estimated 4.0%. White residents' share of Hilton Head Island's population has decreased from 77.4% to 73.8%.

Hilton Head Island is more White than neighboring Daufuskie Island (71.6% White), and Port Royal (56.8% White). Hilton Head Island is less White than neighboring Shell Point (84.2% White), Bluffton (74.8% White), and Tybee Island (92.5% White).

Hilton Head Island's Black Population

2,720 residents of Hilton Head Island, or 7.2% of the population, identify as Black. The share of Black residents in Hilton Head Island is significantly lower than in South Carolina overall, where 24.6% of the population is Black. Hilton Head Island ranks 405th statewide in terms of Black residents as a share of the population, out of 475 places.

Since the 2020 Census, Hilton Head Island's Black population has grown by an estimated 25.9%. Black residents' share of Hilton Head Island's population has increased from 5.7% to 7.2%.

Hilton Head Island is more Black than neighboring Daufuskie Island (3.6% Black), and Tybee Island (3.2% Black). Hilton Head Island is less Black than neighboring Port Royal (13.6% Black), Shell Point (9.4% Black), and Bluffton (9% Black).

Hilton Head Island's Asian Population

382 residents of Hilton Head Island, or 1.0% of the population, identify as Asian. The share of Asian residents in Hilton Head Island is comparable to the share in South Carolina overall, where 1.7% of the population is Asian. Hilton Head Island ranks 174th statewide in terms of Asian residents as a share of the population, out of 475 places.

Since the 2020 Census, Hilton Head Island's Asian population has grown by an estimated 33.6%. Asian residents' share of Hilton Head Island's population has remained roughly unchanged at 1.0%.

Hilton Head Island is more Asian than neighboring Daufuskie Island (0% Asian), Shell Point (0% Asian), and Tybee Island (0% Asian). Hilton Head Island is less Asian than neighboring Port Royal (2.1% Asian), and Bluffton (1.4% Asian).

Hilton Head Island's Hispanic Population

5,806 residents of Hilton Head Island, or 15.3% of the population, identify as Hispanic. The share of Hispanic residents in Hilton Head Island is higher than in South Carolina overall, where 7.4% of the population is Hispanic. Hilton Head Island ranks 45th statewide in terms of Hispanic residents as a share of the population, out of 475 places.

Since the 2020 Census, Hilton Head Island's Hispanic population has grown by an estimated 15.1%. Hispanic residents' share of Hilton Head Island's population has increased from 13.4% to 15.3%.

Hilton Head Island is more Hispanic than neighboring Shell Point (4.2% Hispanic), Bluffton (10.5% Hispanic), and Tybee Island (0.4% Hispanic). Hilton Head Island is less Hispanic than neighboring Daufuskie Island (24.4% Hispanic), and Port Royal (21.4% Hispanic).

Hilton Head Island's Native American/Other Population

424 residents of Hilton Head Island, or 1.1% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Hilton Head Island is comparable to the share in South Carolina overall, where 0.7% of the population is Native American/Other. Hilton Head Island ranks 318th statewide in terms of Native American/Other residents as a share of the population, out of 475 places.

Since the 2020 Census, Hilton Head Island's Native American/Other population has grown by an estimated 128.0%. Native American/Other residents' share of Hilton Head Island's population has increased from 0.5% to 1.1%.

Hilton Head Island is more Native American/Other than neighboring Daufuskie Island (0% Native American/Other), Port Royal (0.3% Native American/Other), Shell Point (0% Native American/Other), and Bluffton (1% Native American/Other). Hilton Head Island is less Native American/Other than neighboring Tybee Island (1.7% Native American/Other).

Hilton Head Island's Multiracial Population

584 residents of Hilton Head Island, or 1.5% of the population, identify as Multiracial. The share of Multiracial residents in Hilton Head Island is slightly lower than in South Carolina overall, where 3.7% of the population is Multiracial. Hilton Head Island ranks 392nd statewide in terms of Multiracial residents as a share of the population, out of 475 places.

Since the 2020 Census, Hilton Head Island's Multiracial population has declined by an estimated 30.0%. Multiracial residents' share of Hilton Head Island's population has decreased from 2.2% to 1.5%.

Hilton Head Island is more Multiracial than neighboring Daufuskie Island (0.5% Multiracial). Hilton Head Island is less Multiracial than neighboring Port Royal (5.8% Multiracial), Shell Point (2.2% Multiracial), Bluffton (3.3% Multiracial), and Tybee Island (2.2% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.