Bluffton, SC Demographics

A map of Bluffton's Population by Race

Race	2024 Pop	2020 Pop	2024 %	2020 %
White	24,791	19,573	74.8%	70.6%
Hispanic	3,471	4,048	10.5%	14.6%
Black	2,984	2,284	9.0%	8.2%
Multiracial	1,097	1,073	3.3%	3.9%
Asian	478	571	1.4%	2.1%
Native American/Other	336	167	1.0%	0.6%

Bluffton, South Carolina has an estimated population of 33,157, a large increase from the 27,716 recorded in the 2020 Census. The population is 74.8% White, 10.5% Hispanic, 9.0% Black, 3.3% Multiracial, 1.4% Asian, and 1.0% Native American/Other. This demographic dot map shows the population of Bluffton, with one dot drawn for each person counted by the Census, color-coded by race.

Bluffton has become considerably less racially diverse since the 2020 Census. It is considerably less diverse than South Carolina overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Bluffton, that probability was 47.1% in 2020 and 42.0% in the most recent ACS estimates.

Bluffton is ranked the 15th most populous place in South Carolina, out of 475 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). Bluffton was ranked the 17th most populous place in the 2020 Census.

Bluffton's White Population

24,791 residents of Bluffton, or 74.8% of the population, identify as White. The share of White residents in Bluffton is considerably higher than in South Carolina overall, where 61.9% of the population is White. Bluffton ranks 171st statewide in terms of White residents as a share of the population, out of 475 places.

Since the 2020 Census, Bluffton's White population has grown by an estimated 26.7%. White residents' share of Bluffton's population has increased from 70.6% to 74.8%.

Bluffton is more White than neighboring Daufuskie Island (71.6% White), Hardeeville (62.6% White), and Hilton Head Island (73.8% White). Bluffton is less White than neighboring Talahi Island (93.7% White), and Whitemarsh Island (80.2% White).

Bluffton's Black Population

2,984 residents of Bluffton, or 9.0% of the population, identify as Black. The share of Black residents in Bluffton is significantly lower than in South Carolina overall, where 24.6% of the population is Black. Bluffton ranks 381st statewide in terms of Black residents as a share of the population, out of 475 places.

Since the 2020 Census, Bluffton's Black population has grown by an estimated 30.6%. Black residents' share of Bluffton's population has increased from 8.2% to 9.0%.

Bluffton is more Black than neighboring Daufuskie Island (3.6% Black), Talahi Island (0% Black), Hilton Head Island (7.2% Black), and Whitemarsh Island (5.5% Black). Bluffton is less Black than neighboring Hardeeville (14.4% Black).

Bluffton's Asian Population

478 residents of Bluffton, or 1.4% of the population, identify as Asian. The share of Asian residents in Bluffton is comparable to the share in South Carolina overall, where 1.7% of the population is Asian. Bluffton ranks 70th statewide in terms of Asian residents as a share of the population, out of 475 places.

Since the 2020 Census, Bluffton's Asian population has declined by an estimated 16.3%. Asian residents' share of Bluffton's population has decreased from 2.1% to 1.4%.

Bluffton is more Asian than neighboring Daufuskie Island (0% Asian), Hardeeville (0.8% Asian), and Hilton Head Island (1% Asian). Bluffton is less Asian than neighboring Talahi Island (1.9% Asian), and Whitemarsh Island (4% Asian).

Bluffton's Hispanic Population

3,471 residents of Bluffton, or 10.5% of the population, identify as Hispanic. The share of Hispanic residents in Bluffton is slightly higher than in South Carolina overall, where 7.4% of the population is Hispanic. Bluffton ranks 35th statewide in terms of Hispanic residents as a share of the population, out of 475 places.

Since the 2020 Census, Bluffton's Hispanic population has declined by an estimated 14.3%. Hispanic residents' share of Bluffton's population has decreased from 14.6% to 10.5%.

Bluffton is more Hispanic than neighboring Talahi Island (3.2% Hispanic), and Whitemarsh Island (4.1% Hispanic). Bluffton is less Hispanic than neighboring Daufuskie Island (24.4% Hispanic), Hardeeville (18.8% Hispanic), and Hilton Head Island (15.3% Hispanic).

Bluffton's Native American/Other Population

336 residents of Bluffton, or 1.0% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Bluffton is comparable to the share in South Carolina overall, where 0.7% of the population is Native American/Other. Bluffton ranks 264th statewide in terms of Native American/Other residents as a share of the population, out of 475 places.

Since the 2020 Census, Bluffton's Native American/Other population has grown by an estimated 101.2%. Native American/Other residents' share of Bluffton's population has remained roughly unchanged at 1.0%.

Bluffton is more Native American/Other than neighboring Daufuskie Island (0% Native American/Other), Hardeeville (0.1% Native American/Other), Talahi Island (0% Native American/Other), and Whitemarsh Island (0.1% Native American/Other). Bluffton is less Native American/Other than neighboring Hilton Head Island (1.1% Native American/Other).

Bluffton's Multiracial Population

1,097 residents of Bluffton, or 3.3% of the population, identify as Multiracial. The share of Multiracial residents in Bluffton is comparable to the share in South Carolina overall, where 3.7% of the population is Multiracial. Bluffton ranks 188th statewide in terms of Multiracial residents as a share of the population, out of 475 places.

Since the 2020 Census, Bluffton's Multiracial population has grown by an estimated 2.2%. Multiracial residents' share of Bluffton's population has decreased from 3.9% to 3.3%.

Bluffton is more Multiracial than neighboring Daufuskie Island (0.5% Multiracial), Talahi Island (1.2% Multiracial), and Hilton Head Island (1.5% Multiracial). Bluffton is less Multiracial than neighboring Hardeeville (3.4% Multiracial), and Whitemarsh Island (6.1% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.