Wood County Demographics

A map of Wood County's Population by Race

Wood County, Wisconsin has an estimated population of 74,004, a less than 1% change from the 74,207 recorded in the 2020 Census. The population is 90.2% White, 3.7% Hispanic, 3.1% Multiracial, 1.7% Asian, 0.6% Black, and 0.5% Native American/Other. This demographic dot map shows the population of Wood County, with one dot drawn for each person counted by the Census, color-coded by race.

Wood is about as racially diverse as it was in the 2020 Census. It is considerably less diverse than Wisconsin overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Wood County, that probability was 18.1% in 2020 and 18.3% in the most recent ACS estimates.

Wood County is ranked the 22nd most populous county in Wisconsin, out of 72 counties. Wood County was ranked the 22nd most populous county in the 2020 Census.

Wood County's White Population

66,780 residents of Wood County, or 90.2% of the population, identify as White. The share of White residents in Wood County is considerably higher than in Wisconsin overall, where 78.6% of the population is White. Wood County ranks 34th statewide in terms of White residents as a share of the population, out of 72 counties.

Since the 2020 Census, Wood County's White population has remained roughly the same. White residents' share of Wood County's population has remained roughly unchanged at 90.2%.

Wood County is more White than neighboring Marathon County (86.2% White), Juneau County (87.4% White), Portage County (89% White), and Adams County (87.6% White). Wood County is less White than neighboring Clark County (90.5% White).

Wood County's Black Population

468 residents of Wood County, or 0.6% of the population, identify as Black. The share of Black residents in Wood County is lower than in Wisconsin overall, where 5.9% of the population is Black. Wood County ranks 37th statewide in terms of Black residents as a share of the population, out of 72 counties.

Since the 2020 Census, Wood County's Black population has declined by an estimated 14.4%. Black residents' share of Wood County's population has remained roughly unchanged at 0.6%.

Wood County is more Black than neighboring Clark County (0.3% Black). Wood County is less Black than neighboring Juneau County (2.3% Black), Portage County (0.8% Black), and Adams County (2% Black).

Wood County's Asian Population

1,292 residents of Wood County, or 1.7% of the population, identify as Asian. The share of Asian residents in Wood County is comparable to the share in Wisconsin overall, where 2.9% of the population is Asian. Wood County ranks 16th statewide in terms of Asian residents as a share of the population, out of 72 counties.

Since the 2020 Census, Wood County's Asian population has declined by an estimated 6.5%. Asian residents' share of Wood County's population has remained roughly unchanged at 1.7%.

Wood County is more Asian than neighboring Juneau County (0.6% Asian), Adams County (0.6% Asian), and Clark County (0.4% Asian). Wood County is less Asian than neighboring Marathon County (5.7% Asian), and Portage County (2.9% Asian).

Wood County's Hispanic Population

2,763 residents of Wood County, or 3.7% of the population, identify as Hispanic. The share of Hispanic residents in Wood County is slightly lower than in Wisconsin overall, where 8% of the population is Hispanic. Wood County ranks 35th statewide in terms of Hispanic residents as a share of the population, out of 72 counties.

Since the 2020 Census, Wood County's Hispanic population has grown by an estimated 16.3%. Hispanic residents' share of Wood County's population has increased from 3.2% to 3.7%.

Wood County is more Hispanic than neighboring Marathon County (3.5% Hispanic), and Juneau County (3% Hispanic). Wood County is less Hispanic than neighboring Portage County (4.2% Hispanic), Adams County (4.4% Hispanic), and Clark County (6.4% Hispanic).

Wood County's Native American/Other Population

383 residents of Wood County, or 0.5% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Wood County is comparable to the share in Wisconsin overall, where 0.9% of the population is Native American/Other. Wood County ranks 25th statewide in terms of Native American/Other residents as a share of the population, out of 72 counties.

Since the 2020 Census, Wood County's Native American/Other population has declined by an estimated 50.1%. Native American/Other residents' share of Wood County's population has decreased from 1.0% to 0.5%.

Wood County is more Native American/Other than neighboring Portage County (0.3% Native American/Other), and Clark County (0.3% Native American/Other). Wood County is less Native American/Other than neighboring Juneau County (1% Native American/Other), and Adams County (1% Native American/Other).

Wood County's Multiracial Population

2,318 residents of Wood County, or 3.1% of the population, identify as Multiracial. The share of Multiracial residents in Wood County is comparable to the share in Wisconsin overall, where 3.7% of the population is Multiracial. Wood County ranks 51st statewide in terms of Multiracial residents as a share of the population, out of 72 counties.

Since the 2020 Census, Wood County's Multiracial population has grown by an estimated 11.5%. Multiracial residents' share of Wood County's population has remained roughly unchanged at 3.1%.

Wood County is more Multiracial than neighboring Portage County (2.9% Multiracial), and Clark County (2.1% Multiracial). Wood County is less Multiracial than neighboring Marathon County (3.6% Multiracial), Juneau County (5.9% Multiracial), and Adams County (4.3% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.