Willits, CA Demographics

A map of Willits's Population by Race

Race	2024 Pop	2020 Pop	2024 %	2020 %
White	2,623	3,110	53.3%	62.3%
Hispanic	1,832	1,218	37.2%	24.4%
Native American/Other	204	211	4.1%	4.2%
Multiracial	192	319	3.9%	6.4%
Asian	69	90	1.4%	1.8%
Black	0	40	0.0%	0.8%

Willits, California has an estimated population of 4,920, a slight decrease from the 4,988 recorded in the 2020 Census. The population is 53.3% White, 37.2% Hispanic, 4.1% Native American/Other, 3.9% Multiracial, 1.4% Asian, and 0.0% Black. This demographic dot map shows the population of Willits, with one dot drawn for each person counted by the Census, color-coded by race.

Willits has become more racially diverse since the 2020 Census. It is considerably less diverse than California overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Willits, that probability was 54.5% in 2020 and 57.4% in the most recent ACS estimates.

Willits is ranked the 664th most populous place in California, out of 1,618 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). Willits was ranked the 661st most populous place in the 2020 Census.

Willits's White Population

2,623 residents of Willits, or 53.3% of the population, identify as White. The share of White residents in Willits is significantly higher than in California overall, where 33.8% of the population is White. Willits ranks 731st statewide in terms of White residents as a share of the population, out of 1,618 places.

Since the 2020 Census, Willits's White population has declined by an estimated 15.7%. White residents' share of Willits's population has decreased from 62.3% to 53.3%.

Willits is more White than neighboring Calpella (51.1% White). Willits is less White than neighboring Brooktrails (59% White), Redwood Valley (54.8% White), Potter Valley (56.7% White), and Comptche (100% White).

Willits's Black Population

0 residents of Willits, or 0.0% of the population, identify as Black. The share of Black residents in Willits is lower than in California overall, where 5.2% of the population is Black. Willits ranks 846th statewide in terms of Black residents as a share of the population, out of 1,618 places.

Since the 2020 Census, Willits's Black population has declined by an estimated 100.0%. Black residents' share of Willits's population has decreased from 0.8% to 0.0%.

Willits is less Black than neighboring Potter Valley (0.7% Black).

Willits's Asian Population

69 residents of Willits, or 1.4% of the population, identify as Asian. The share of Asian residents in Willits is considerably lower than in California overall, where 15.3% of the population is Asian. Willits ranks 889th statewide in terms of Asian residents as a share of the population, out of 1,618 places.

Since the 2020 Census, Willits's Asian population has declined by an estimated 23.3%. Asian residents' share of Willits's population has remained roughly unchanged at 1.4%.

Willits is more Asian than neighboring Redwood Valley (0.6% Asian), Potter Valley (0.9% Asian), and Comptche (0% Asian). Willits is less Asian than neighboring Brooktrails (3.7% Asian), and Calpella (4% Asian).

Willits's Hispanic Population

1,832 residents of Willits, or 37.2% of the population, identify as Hispanic. The share of Hispanic residents in Willits is slightly lower than in California overall, where 40.2% of the population is Hispanic. Willits ranks 765th statewide in terms of Hispanic residents as a share of the population, out of 1,618 places.

Since the 2020 Census, Willits's Hispanic population has grown by an estimated 50.4%. Hispanic residents' share of Willits's population has increased from 24.4% to 37.2%.

Willits is more Hispanic than neighboring Brooktrails (26.3% Hispanic), Potter Valley (31.7% Hispanic), and Comptche (0% Hispanic). Willits is less Hispanic than neighboring Redwood Valley (42.3% Hispanic), and Calpella (44.9% Hispanic).

Willits's Native American/Other Population

204 residents of Willits, or 4.1% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Willits is slightly higher than in California overall, where 1.2% of the population is Native American/Other. Willits ranks 135th statewide in terms of Native American/Other residents as a share of the population, out of 1,618 places.

Since the 2020 Census, Willits's Native American/Other population has declined by an estimated 3.3%. Native American/Other residents' share of Willits's population has remained roughly unchanged at 4.1%.

Willits is more Native American/Other than neighboring Brooktrails (2.5% Native American/Other), Redwood Valley (0% Native American/Other), Calpella (0% Native American/Other), Potter Valley (0% Native American/Other), and Comptche (0% Native American/Other).

Willits's Multiracial Population

192 residents of Willits, or 3.9% of the population, identify as Multiracial. The share of Multiracial residents in Willits is comparable to the share in California overall, where 4.4% of the population is Multiracial. Willits ranks 380th statewide in terms of Multiracial residents as a share of the population, out of 1,618 places.

Since the 2020 Census, Willits's Multiracial population has declined by an estimated 39.8%. Multiracial residents' share of Willits's population has decreased from 6.4% to 3.9%.

Willits is more Multiracial than neighboring Redwood Valley (2.3% Multiracial), Calpella (0% Multiracial), and Comptche (0% Multiracial). Willits is less Multiracial than neighboring Brooktrails (8.5% Multiracial), and Potter Valley (10.1% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.