Whitefish Bay, WI Demographics

A map of Whitefish Bay's Population by Race

Race	2024 Pop	2020 Pop	2024 %	2020 %
White	12,212	12,472	83.3%	83.4%
Hispanic	763	640	5.2%	4.3%
Asian	673	719	4.6%	4.8%
Multiracial	616	612	4.2%	4.1%
Black	359	414	2.4%	2.8%
Native American/Other	42	97	0.3%	0.6%

Whitefish Bay, Wisconsin has an estimated population of 14,665, a slight decrease from the 14,954 recorded in the 2020 Census. The population is 83.3% White, 5.2% Hispanic, 4.6% Asian, 4.2% Multiracial, 2.4% Black, and 0.3% Native American/Other. This demographic dot map shows the population of Whitefish Bay, with one dot drawn for each person counted by the Census, color-coded by race.

Whitefish Bay is about as racially diverse as it was in the 2020 Census. It is considerably less diverse than Wisconsin overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Whitefish Bay, that probability was 29.8% in 2020 and 29.9% in the most recent ACS estimates.

Whitefish Bay is ranked the 63rd most populous place in Wisconsin, out of 808 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). Whitefish Bay was ranked the 58th most populous place in the 2020 Census.

Whitefish Bay's White Population

12,212 residents of Whitefish Bay, or 83.3% of the population, identify as White. The share of White residents in Whitefish Bay is slightly higher than in Wisconsin overall, where 78.6% of the population is White. Whitefish Bay ranks 668th statewide in terms of White residents as a share of the population, out of 808 places.

Since the 2020 Census, Whitefish Bay's White population has declined by an estimated 2.1%. White residents' share of Whitefish Bay's population has remained roughly unchanged at 83.3%.

Whitefish Bay is more White than neighboring Shorewood (77.7% White), Glendale (64.8% White), Fox Point (81.2% White), River Hills (77.8% White), and Bayside (82.1% White).

Whitefish Bay's Black Population

359 residents of Whitefish Bay, or 2.4% of the population, identify as Black. The share of Black residents in Whitefish Bay is slightly lower than in Wisconsin overall, where 5.9% of the population is Black. Whitefish Bay ranks 60th statewide in terms of Black residents as a share of the population, out of 808 places.

Since the 2020 Census, Whitefish Bay's Black population has declined by an estimated 13.3%. Black residents' share of Whitefish Bay's population has remained roughly unchanged at 2.4%.

Whitefish Bay is less Black than neighboring Shorewood (3.8% Black), Glendale (15.8% Black), Fox Point (4.4% Black), River Hills (2.5% Black), and Bayside (5% Black).

Whitefish Bay's Asian Population

673 residents of Whitefish Bay, or 4.6% of the population, identify as Asian. The share of Asian residents in Whitefish Bay is comparable to the share in Wisconsin overall, where 2.9% of the population is Asian. Whitefish Bay ranks 37th statewide in terms of Asian residents as a share of the population, out of 808 places.

Since the 2020 Census, Whitefish Bay's Asian population has declined by an estimated 6.4%. Asian residents' share of Whitefish Bay's population has remained roughly unchanged at 4.6%.

Whitefish Bay is more Asian than neighboring Bayside (1.1% Asian). Whitefish Bay is less Asian than neighboring Shorewood (5.5% Asian), Glendale (6.8% Asian), Fox Point (6% Asian), and River Hills (7% Asian).

Whitefish Bay's Hispanic Population

763 residents of Whitefish Bay, or 5.2% of the population, identify as Hispanic. The share of Hispanic residents in Whitefish Bay is slightly lower than in Wisconsin overall, where 8% of the population is Hispanic. Whitefish Bay ranks 265th statewide in terms of Hispanic residents as a share of the population, out of 808 places.

Since the 2020 Census, Whitefish Bay's Hispanic population has grown by an estimated 19.2%. Hispanic residents' share of Whitefish Bay's population has increased from 4.3% to 5.2%.

Whitefish Bay is more Hispanic than neighboring Fox Point (1.6% Hispanic), River Hills (5.1% Hispanic), and Bayside (3.3% Hispanic). Whitefish Bay is less Hispanic than neighboring Shorewood (6.6% Hispanic), and Glendale (6.3% Hispanic).

Whitefish Bay's Native American/Other Population

42 residents of Whitefish Bay, or 0.3% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Whitefish Bay is comparable to the share in Wisconsin overall, where 0.9% of the population is Native American/Other. Whitefish Bay ranks 371st statewide in terms of Native American/Other residents as a share of the population, out of 808 places.

Since the 2020 Census, Whitefish Bay's Native American/Other population has declined by an estimated 56.7%. Native American/Other residents' share of Whitefish Bay's population has remained roughly unchanged at 0.3%.

Whitefish Bay is more Native American/Other than neighboring Bayside (0% Native American/Other). Whitefish Bay is less Native American/Other than neighboring Shorewood (1.1% Native American/Other), Glendale (2.7% Native American/Other), Fox Point (0.5% Native American/Other), and River Hills (1.3% Native American/Other).

Whitefish Bay's Multiracial Population

616 residents of Whitefish Bay, or 4.2% of the population, identify as Multiracial. The share of Multiracial residents in Whitefish Bay is comparable to the share in Wisconsin overall, where 3.7% of the population is Multiracial. Whitefish Bay ranks 170th statewide in terms of Multiracial residents as a share of the population, out of 808 places.

Since the 2020 Census, Whitefish Bay's Multiracial population has remained roughly the same. Multiracial residents' share of Whitefish Bay's population has remained roughly unchanged at 4.2%.

Whitefish Bay is more Multiracial than neighboring Glendale (3.5% Multiracial). Whitefish Bay is less Multiracial than neighboring Shorewood (5.2% Multiracial), Fox Point (6.3% Multiracial), River Hills (6.4% Multiracial), and Bayside (8.5% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.