White Rock, NM Demographics

A map of White Rock's Population by Race

White Rock, New Mexico has an estimated population of 5,716, a slight decrease from the 5,852 recorded in the 2020 Census. The population is 72.4% White, 16.9% Hispanic, 7.1% Multiracial, 2.2% Asian, 1.1% Native American/Other, and 0.3% Black. This demographic dot map shows the population of White Rock, with one dot drawn for each person counted by the Census, color-coded by race.

White Rock has become more racially diverse since the 2020 Census. It is considerably less diverse than New Mexico overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In White Rock, that probability was 42.4% in 2020 and 44.2% in the most recent ACS estimates.

White Rock is ranked the 43rd most populous place in New Mexico, out of 528 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). White Rock was ranked the 43rd most populous place in the 2020 Census.

White Rock's White Population

4,136 residents of White Rock, or 72.4% of the population, identify as White. The share of White residents in White Rock is significantly higher than in New Mexico overall, where 36% of the population is White. White Rock ranks 79th statewide in terms of White residents as a share of the population, out of 528 places.

Since the 2020 Census, White Rock's White population has declined by an estimated 4.1%. White residents' share of White Rock's population has decreased from 73.7% to 72.4%.

White Rock is more White than neighboring Los Alamos (69.5% White), San Ildefonso Pueblo (5.8% White), El Rancho (22.6% White), and Jaconita (31.3% White). White Rock is less White than neighboring Las Campanas (91.1% White).

White Rock's Black Population

18 residents of White Rock, or 0.3% of the population, identify as Black. The share of Black residents in White Rock is comparable to the share in New Mexico overall, where 1.8% of the population is Black. White Rock ranks 201st statewide in terms of Black residents as a share of the population, out of 528 places.

Since the 2020 Census, White Rock's Black population has declined by an estimated 25.0%. Black residents' share of White Rock's population has remained roughly unchanged at 0.3%.

White Rock is more Black than neighboring San Ildefonso Pueblo (0% Black), El Rancho (0.2% Black), Jaconita (0% Black), and Las Campanas (0% Black). White Rock is less Black than neighboring Los Alamos (0.8% Black).

White Rock's Asian Population

124 residents of White Rock, or 2.2% of the population, identify as Asian. The share of Asian residents in White Rock is comparable to the share in New Mexico overall, where 1.6% of the population is Asian. White Rock ranks 18th statewide in terms of Asian residents as a share of the population, out of 528 places.

Since the 2020 Census, White Rock's Asian population has declined by an estimated 27.5%. Asian residents' share of White Rock's population has decreased from 2.9% to 2.2%.

White Rock is more Asian than neighboring San Ildefonso Pueblo (0.7% Asian), El Rancho (0% Asian), Jaconita (0% Asian), and Las Campanas (1.7% Asian). White Rock is less Asian than neighboring Los Alamos (6.3% Asian).

White Rock's Hispanic Population

968 residents of White Rock, or 16.9% of the population, identify as Hispanic. The share of Hispanic residents in White Rock is significantly lower than in New Mexico overall, where 48.4% of the population is Hispanic. White Rock ranks 382nd statewide in terms of Hispanic residents as a share of the population, out of 528 places.

Since the 2020 Census, White Rock's Hispanic population has declined by an estimated 4.5%. Hispanic residents' share of White Rock's population has remained roughly unchanged at 16.9%.

White Rock is more Hispanic than neighboring Las Campanas (5.9% Hispanic). White Rock is less Hispanic than neighboring Los Alamos (17.9% Hispanic), San Ildefonso Pueblo (21.7% Hispanic), El Rancho (72.4% Hispanic), and Jaconita (55.6% Hispanic).

White Rock's Native American/Other Population

62 residents of White Rock, or 1.1% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in White Rock is lower than in New Mexico overall, where 9% of the population is Native American/Other. White Rock ranks 329th statewide in terms of Native American/Other residents as a share of the population, out of 528 places.

Since the 2020 Census, White Rock's Native American/Other population has declined by an estimated 19.5%. Native American/Other residents' share of White Rock's population has remained roughly unchanged at 1.1%.

White Rock is more Native American/Other than neighboring Las Campanas (0.9% Native American/Other). White Rock is less Native American/Other than neighboring San Ildefonso Pueblo (69.5% Native American/Other), El Rancho (3.8% Native American/Other), and Jaconita (5.2% Native American/Other).

White Rock's Multiracial Population

408 residents of White Rock, or 7.1% of the population, identify as Multiracial. The share of Multiracial residents in White Rock is slightly higher than in New Mexico overall, where 3.1% of the population is Multiracial. White Rock ranks 95th statewide in terms of Multiracial residents as a share of the population, out of 528 places.

Since the 2020 Census, White Rock's Multiracial population has grown by an estimated 60.0%. Multiracial residents' share of White Rock's population has increased from 4.4% to 7.1%.

White Rock is more Multiracial than neighboring Los Alamos (4.4% Multiracial), San Ildefonso Pueblo (2.3% Multiracial), El Rancho (1% Multiracial), and Las Campanas (0.3% Multiracial). White Rock is less Multiracial than neighboring Jaconita (7.8% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.