Sturgeon Bay, WI Demographics

A map of Sturgeon Bay's Population by Race

Sturgeon Bay, Wisconsin has an estimated population of 9,806, a slight increase from the 9,646 recorded in the 2020 Census. The population is 87.2% White, 6.1% Hispanic, 4.7% Multiracial, 1.1% Native American/Other, 0.9% Asian, and 0.0% Black. This demographic dot map shows the population of Sturgeon Bay, with one dot drawn for each person counted by the Census, color-coded by race.

Sturgeon Bay has become more racially diverse since the 2020 Census. It is considerably less diverse than Wisconsin overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Sturgeon Bay, that probability was 21.8% in 2020 and 23.4% in the most recent ACS estimates.

Sturgeon Bay is ranked the 100th most populous place in Wisconsin, out of 808 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). Sturgeon Bay was ranked the 97th most populous place in the 2020 Census.

Sturgeon Bay's White Population

8,550 residents of Sturgeon Bay, or 87.2% of the population, identify as White. The share of White residents in Sturgeon Bay is higher than in Wisconsin overall, where 78.6% of the population is White. Sturgeon Bay ranks 552nd statewide in terms of White residents as a share of the population, out of 808 places.

Since the 2020 Census, Sturgeon Bay's White population has remained roughly the same. White residents' share of Sturgeon Bay's population has decreased from 88.2% to 87.2%.

Sturgeon Bay is less White than neighboring Forestville (95.2% White), Little Sturgeon (92.8% White), Algoma (88.9% White), Egg Harbor (97.7% White), and Baileys Harbor (92.5% White).

Sturgeon Bay's Black Population

1 residents of Sturgeon Bay, or 0.0% of the population, identify as Black. The share of Black residents in Sturgeon Bay is lower than in Wisconsin overall, where 5.9% of the population is Black. Sturgeon Bay ranks 182nd statewide in terms of Black residents as a share of the population, out of 808 places.

Since the 2020 Census, Sturgeon Bay's Black population has declined by an estimated 99.0%. Black residents' share of Sturgeon Bay's population has decreased from 1.1% to 0.0%.

Sturgeon Bay is less Black than neighboring Algoma (0.9% Black).

Sturgeon Bay's Asian Population

85 residents of Sturgeon Bay, or 0.9% of the population, identify as Asian. The share of Asian residents in Sturgeon Bay is comparable to the share in Wisconsin overall, where 2.9% of the population is Asian. Sturgeon Bay ranks 319th statewide in terms of Asian residents as a share of the population, out of 808 places.

Since the 2020 Census, Sturgeon Bay's Asian population has grown by an estimated 37.1%. Asian residents' share of Sturgeon Bay's population has remained roughly unchanged at 0.9%.

Sturgeon Bay is more Asian than neighboring Forestville (0.2% Asian), Little Sturgeon (0% Asian), Algoma (0% Asian), Egg Harbor (0% Asian), and Baileys Harbor (0% Asian).

Sturgeon Bay's Hispanic Population

597 residents of Sturgeon Bay, or 6.1% of the population, identify as Hispanic. The share of Hispanic residents in Sturgeon Bay is comparable to the share in Wisconsin overall, where 8% of the population is Hispanic. Sturgeon Bay ranks 199th statewide in terms of Hispanic residents as a share of the population, out of 808 places.

Since the 2020 Census, Sturgeon Bay's Hispanic population has grown by an estimated 23.6%. Hispanic residents' share of Sturgeon Bay's population has increased from 5.0% to 6.1%.

Sturgeon Bay is more Hispanic than neighboring Forestville (2.9% Hispanic), Little Sturgeon (0% Hispanic), Algoma (5% Hispanic), Egg Harbor (2% Hispanic), and Baileys Harbor (0% Hispanic).

Sturgeon Bay's Native American/Other Population

109 residents of Sturgeon Bay, or 1.1% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Sturgeon Bay is comparable to the share in Wisconsin overall, where 0.9% of the population is Native American/Other. Sturgeon Bay ranks 196th statewide in terms of Native American/Other residents as a share of the population, out of 808 places.

Since the 2020 Census, Sturgeon Bay's Native American/Other population has grown by an estimated 2.8%. Native American/Other residents' share of Sturgeon Bay's population has remained roughly unchanged at 1.1%.

Sturgeon Bay is more Native American/Other than neighboring Forestville (0% Native American/Other), Little Sturgeon (0% Native American/Other), Egg Harbor (0.3% Native American/Other), and Baileys Harbor (0% Native American/Other). Sturgeon Bay is less Native American/Other than neighboring Algoma (1.8% Native American/Other).

Sturgeon Bay's Multiracial Population

464 residents of Sturgeon Bay, or 4.7% of the population, identify as Multiracial. The share of Multiracial residents in Sturgeon Bay is comparable to the share in Wisconsin overall, where 3.7% of the population is Multiracial. Sturgeon Bay ranks 187th statewide in terms of Multiracial residents as a share of the population, out of 808 places.

Since the 2020 Census, Sturgeon Bay's Multiracial population has grown by an estimated 19.9%. Multiracial residents' share of Sturgeon Bay's population has increased from 4.0% to 4.7%.

Sturgeon Bay is more Multiracial than neighboring Forestville (1.8% Multiracial), Algoma (3.3% Multiracial), and Egg Harbor (0% Multiracial). Sturgeon Bay is less Multiracial than neighboring Little Sturgeon (7.2% Multiracial), and Baileys Harbor (7.5% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.