Shawano County Demographics

A map of Shawano County's Population by Race

Race	2024 Pop	2020 Pop	2024 %	2020 %
White	34,737	34,404	84.6%	84.2%
Native American/Other	2,523	3,374	6.1%	8.3%
Multiracial	1,944	1,645	4.7%	4.0%
Hispanic	1,334	1,176	3.3%	2.9%
Asian	262	165	0.6%	0.4%
Black	239	117	0.6%	0.3%

Shawano County, Wisconsin has an estimated population of 41,039, a less than 1% change from the 40,881 recorded in the 2020 Census. The population is 84.6% White, 6.1% Native American/Other, 4.7% Multiracial, 3.3% Hispanic, 0.6% Black, and 0.6% Asian. This demographic dot map shows the population of Shawano County, with one dot drawn for each person counted by the Census, color-coded by race.

Shawano has become slightly less racially diverse since the 2020 Census. It is considerably less diverse than Wisconsin overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Shawano County, that probability was 28.2% in 2020 and 27.6% in the most recent ACS estimates.

Shawano County is ranked the 37th most populous county in Wisconsin, out of 72 counties. Shawano County was ranked the 37th most populous county in the 2020 Census.

Shawano County's White Population

34,737 residents of Shawano County, or 84.6% of the population, identify as White. The share of White residents in Shawano County is higher than in Wisconsin overall, where 78.6% of the population is White. Shawano County ranks 58th statewide in terms of White residents as a share of the population, out of 72 counties.

Since the 2020 Census, Shawano County's White population has remained roughly the same. White residents' share of Shawano County's population has remained roughly unchanged at 84.6%.

Shawano County is more White than neighboring Menominee County (13% White). Shawano County is less White than neighboring Waupaca County (92.4% White), Outagamie County (84.9% White), Langlade County (91.5% White), and Oconto County (93.3% White).

Shawano County's Black Population

239 residents of Shawano County, or 0.6% of the population, identify as Black. The share of Black residents in Shawano County is lower than in Wisconsin overall, where 5.9% of the population is Black. Shawano County ranks 60th statewide in terms of Black residents as a share of the population, out of 72 counties.

Since the 2020 Census, Shawano County's Black population has grown by an estimated 104.3%. Black residents' share of Shawano County's population has remained roughly unchanged at 0.6%.

Shawano County is more Black than neighboring Waupaca County (0.5% Black), Langlade County (0.4% Black), and Oconto County (0.1% Black). Shawano County is less Black than neighboring Menominee County (0.8% Black), and Outagamie County (1.5% Black).

Shawano County's Asian Population

262 residents of Shawano County, or 0.6% of the population, identify as Asian. The share of Asian residents in Shawano County is slightly lower than in Wisconsin overall, where 2.9% of the population is Asian. Shawano County ranks 49th statewide in terms of Asian residents as a share of the population, out of 72 counties.

Since the 2020 Census, Shawano County's Asian population has grown by an estimated 58.8%. Asian residents' share of Shawano County's population has remained roughly unchanged at 0.6%.

Shawano County is more Asian than neighboring Menominee County (0% Asian), Waupaca County (0.3% Asian), Langlade County (0.2% Asian), and Oconto County (0.2% Asian). Shawano County is less Asian than neighboring Outagamie County (3.7% Asian).

Shawano County's Hispanic Population

1,334 residents of Shawano County, or 3.3% of the population, identify as Hispanic. The share of Hispanic residents in Shawano County is slightly lower than in Wisconsin overall, where 8% of the population is Hispanic. Shawano County ranks 41st statewide in terms of Hispanic residents as a share of the population, out of 72 counties.

Since the 2020 Census, Shawano County's Hispanic population has grown by an estimated 13.4%. Hispanic residents' share of Shawano County's population has remained roughly unchanged at 3.3%.

Shawano County is more Hispanic than neighboring Langlade County (2.5% Hispanic), and Oconto County (2.3% Hispanic). Shawano County is less Hispanic than neighboring Menominee County (5.1% Hispanic), Waupaca County (3.9% Hispanic), and Outagamie County (5.3% Hispanic).

Shawano County's Native American/Other Population

2,523 residents of Shawano County, or 6.1% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Shawano County is higher than in Wisconsin overall, where 0.9% of the population is Native American/Other. Shawano County ranks 7th statewide in terms of Native American/Other residents as a share of the population, out of 72 counties.

Since the 2020 Census, Shawano County's Native American/Other population has declined by an estimated 25.2%. Native American/Other residents' share of Shawano County's population has decreased from 8.3% to 6.1%.

Shawano County is more Native American/Other than neighboring Waupaca County (0.4% Native American/Other), Outagamie County (1.1% Native American/Other), Langlade County (0.7% Native American/Other), and Oconto County (1.2% Native American/Other). Shawano County is less Native American/Other than neighboring Menominee County (79% Native American/Other).

Shawano County's Multiracial Population

1,944 residents of Shawano County, or 4.7% of the population, identify as Multiracial. The share of Multiracial residents in Shawano County is comparable to the share in Wisconsin overall, where 3.7% of the population is Multiracial. Shawano County ranks 11th statewide in terms of Multiracial residents as a share of the population, out of 72 counties.

Since the 2020 Census, Shawano County's Multiracial population has grown by an estimated 18.2%. Multiracial residents' share of Shawano County's population has increased from 4.0% to 4.7%.

Shawano County is more Multiracial than neighboring Menominee County (2.1% Multiracial), Waupaca County (2.6% Multiracial), Outagamie County (3.5% Multiracial), and Oconto County (2.9% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.