River Falls, WI Demographics

A map of River Falls's Population by Race

River Falls, Wisconsin has an estimated population of 16,719, an increase from the 16,182 recorded in the 2020 Census. The population is 93.1% White, 3.2% Multiracial, 2.0% Hispanic, 1.2% Asian, 0.4% Native American/Other, and 0.2% Black. This demographic dot map shows the population of River Falls, with one dot drawn for each person counted by the Census, color-coded by race.

River Falls has become considerably less racially diverse since the 2020 Census. It is considerably less diverse than Wisconsin overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In River Falls, that probability was 22.8% in 2020 and 13.2% in the most recent ACS estimates.

River Falls is ranked the 51st most populous place in Wisconsin, out of 808 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). River Falls was ranked the 53rd most populous place in the 2020 Census.

River Falls's White Population

15,561 residents of River Falls, or 93.1% of the population, identify as White. The share of White residents in River Falls is considerably higher than in Wisconsin overall, where 78.6% of the population is White. River Falls ranks 574th statewide in terms of White residents as a share of the population, out of 808 places.

Since the 2020 Census, River Falls's White population has grown by an estimated 9.8%. White residents' share of River Falls's population has increased from 87.6% to 93.1%.

River Falls is more White than neighboring Roberts (89.9% White), Hudson (88.9% White), Lake St. Croix Beach (89.4% White), and St. Marys Point (88.8% White). River Falls is less White than neighboring Lakeland Shores (94.2% White).

River Falls's Black Population

33 residents of River Falls, or 0.2% of the population, identify as Black. The share of Black residents in River Falls is lower than in Wisconsin overall, where 5.9% of the population is Black. River Falls ranks 86th statewide in terms of Black residents as a share of the population, out of 808 places.

Since the 2020 Census, River Falls's Black population has declined by an estimated 89.2%. Black residents' share of River Falls's population has decreased from 1.9% to 0.2%.

River Falls is more Black than neighboring Lake St. Croix Beach (0% Black), St. Marys Point (0% Black), and Lakeland Shores (0% Black). River Falls is less Black than neighboring Roberts (3.4% Black), and Hudson (1% Black).

River Falls's Asian Population

202 residents of River Falls, or 1.2% of the population, identify as Asian. The share of Asian residents in River Falls is comparable to the share in Wisconsin overall, where 2.9% of the population is Asian. River Falls ranks 168th statewide in terms of Asian residents as a share of the population, out of 808 places.

Since the 2020 Census, River Falls's Asian population has grown by an estimated 4.1%. Asian residents' share of River Falls's population has remained roughly unchanged at 1.2%.

River Falls is more Asian than neighboring Roberts (0.3% Asian), St. Marys Point (0.4% Asian), and Lakeland Shores (0.6% Asian). River Falls is less Asian than neighboring Hudson (1.6% Asian), and Lake St. Croix Beach (4.3% Asian).

River Falls's Hispanic Population

328 residents of River Falls, or 2.0% of the population, identify as Hispanic. The share of Hispanic residents in River Falls is lower than in Wisconsin overall, where 8% of the population is Hispanic. River Falls ranks 277th statewide in terms of Hispanic residents as a share of the population, out of 808 places.

Since the 2020 Census, River Falls's Hispanic population has declined by an estimated 51.4%. Hispanic residents' share of River Falls's population has decreased from 4.2% to 2.0%.

River Falls is more Hispanic than neighboring Lake St. Croix Beach (0.9% Hispanic), and Lakeland Shores (1.5% Hispanic). River Falls is less Hispanic than neighboring Roberts (4.8% Hispanic), Hudson (4.6% Hispanic), and St. Marys Point (4.1% Hispanic).

River Falls's Native American/Other Population

60 residents of River Falls, or 0.4% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in River Falls is comparable to the share in Wisconsin overall, where 0.9% of the population is Native American/Other. River Falls ranks 183rd statewide in terms of Native American/Other residents as a share of the population, out of 808 places.

Since the 2020 Census, River Falls's Native American/Other population has declined by an estimated 68.1%. Native American/Other residents' share of River Falls's population has decreased from 1.2% to 0.4%.

River Falls is more Native American/Other than neighboring Lakeland Shores (0% Native American/Other). River Falls is less Native American/Other than neighboring Roberts (0.5% Native American/Other), Hudson (0.7% Native American/Other), Lake St. Croix Beach (0.5% Native American/Other), and St. Marys Point (2.3% Native American/Other).

River Falls's Multiracial Population

535 residents of River Falls, or 3.2% of the population, identify as Multiracial. The share of Multiracial residents in River Falls is comparable to the share in Wisconsin overall, where 3.7% of the population is Multiracial. River Falls ranks 198th statewide in terms of Multiracial residents as a share of the population, out of 808 places.

Since the 2020 Census, River Falls's Multiracial population has declined by an estimated 16.5%. Multiracial residents' share of River Falls's population has decreased from 4.0% to 3.2%.

River Falls is more Multiracial than neighboring Roberts (1% Multiracial). River Falls is less Multiracial than neighboring Lake St. Croix Beach (4.9% Multiracial), St. Marys Point (4.3% Multiracial), and Lakeland Shores (3.8% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.