Price County Demographics

A map of Price County's Population by Race

Price County, Wisconsin has an estimated population of 14,092, a less than 1% change from the 14,054 recorded in the 2020 Census. The population is 93.1% White, 3.6% Multiracial, 1.8% Hispanic, 0.8% Native American/Other, 0.6% Asian, and 0.1% Black. This demographic dot map shows the population of Price County, with one dot drawn for each person counted by the Census, color-coded by race.

Price has become slightly more racially diverse since the 2020 Census. It is considerably less diverse than Wisconsin overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Price County, that probability was 12.2% in 2020 and 13.1% in the most recent ACS estimates.

Price County is ranked the 66th most populous county in Wisconsin, out of 72 counties. Price County was ranked the 66th most populous county in the 2020 Census.

Price County's White Population

13,125 residents of Price County, or 93.1% of the population, identify as White. The share of White residents in Price County is considerably higher than in Wisconsin overall, where 78.6% of the population is White. Price County ranks 10th statewide in terms of White residents as a share of the population, out of 72 counties.

Since the 2020 Census, Price County's White population has remained roughly the same. White residents' share of Price County's population has decreased from 93.6% to 93.1%.

Price County is more White than neighboring Iron County (92.9% White), Lincoln County (93% White), and Sawyer County (76.9% White). Price County is less White than neighboring Taylor County (93.8% White).

Price County's Black Population

14 residents of Price County, or 0.1% of the population, identify as Black. The share of Black residents in Price County is lower than in Wisconsin overall, where 5.9% of the population is Black. Price County ranks 66th statewide in terms of Black residents as a share of the population, out of 72 counties.

Since the 2020 Census, Price County's Black population has declined by an estimated 54.8%. Black residents' share of Price County's population has remained roughly unchanged at 0.1%.

Price County is more Black than neighboring Iron County (0% Black). Price County is less Black than neighboring Taylor County (0.3% Black), Lincoln County (0.5% Black), Rusk County (1.2% Black), and Sawyer County (0.6% Black).

Price County's Asian Population

78 residents of Price County, or 0.6% of the population, identify as Asian. The share of Asian residents in Price County is slightly lower than in Wisconsin overall, where 2.9% of the population is Asian. Price County ranks 41st statewide in terms of Asian residents as a share of the population, out of 72 counties.

Since the 2020 Census, Price County's Asian population has grown by an estimated 16.4%. Asian residents' share of Price County's population has remained roughly unchanged at 0.6%.

Price County is more Asian than neighboring Taylor County (0.3% Asian), Iron County (0.5% Asian), Lincoln County (0.4% Asian), and Rusk County (0.4% Asian).

Price County's Hispanic Population

247 residents of Price County, or 1.8% of the population, identify as Hispanic. The share of Hispanic residents in Price County is lower than in Wisconsin overall, where 8% of the population is Hispanic. Price County ranks 71st statewide in terms of Hispanic residents as a share of the population, out of 72 counties.

Since the 2020 Census, Price County's Hispanic population has grown by an estimated 37.2%. Hispanic residents' share of Price County's population has increased from 1.3% to 1.8%.

Price County is more Hispanic than neighboring Iron County (1.6% Hispanic). Price County is less Hispanic than neighboring Taylor County (3% Hispanic), Lincoln County (2.3% Hispanic), Rusk County (2.1% Hispanic), and Sawyer County (2.4% Hispanic).

Price County's Native American/Other Population

116 residents of Price County, or 0.8% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Price County is comparable to the share in Wisconsin overall, where 0.9% of the population is Native American/Other. Price County ranks 12th statewide in terms of Native American/Other residents as a share of the population, out of 72 counties.

Since the 2020 Census, Price County's Native American/Other population has declined by an estimated 52.7%. Native American/Other residents' share of Price County's population has decreased from 1.7% to 0.8%.

Price County is more Native American/Other than neighboring Taylor County (0.7% Native American/Other), Iron County (0.3% Native American/Other), Lincoln County (0.7% Native American/Other), and Rusk County (0.5% Native American/Other). Price County is less Native American/Other than neighboring Sawyer County (13.3% Native American/Other).

Price County's Multiracial Population

512 residents of Price County, or 3.6% of the population, identify as Multiracial. The share of Multiracial residents in Price County is comparable to the share in Wisconsin overall, where 3.7% of the population is Multiracial. Price County ranks 56th statewide in terms of Multiracial residents as a share of the population, out of 72 counties.

Since the 2020 Census, Price County's Multiracial population has grown by an estimated 36.9%. Multiracial residents' share of Price County's population has increased from 2.7% to 3.6%.

Price County is more Multiracial than neighboring Taylor County (1.8% Multiracial), Lincoln County (3.1% Multiracial), and Rusk County (2.8% Multiracial). Price County is less Multiracial than neighboring Iron County (4.7% Multiracial), and Sawyer County (6.2% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.