Pepin County Demographics

A map of Pepin County's Population by Race

Pepin County, Wisconsin has an estimated population of 7,431, a slight increase from the 7,318 recorded in the 2020 Census. The population is 94.1% White, 2.7% Hispanic, 1.6% Multiracial, 0.6% Asian, 0.6% Native American/Other, and 0.4% Black. This demographic dot map shows the population of Pepin County, with one dot drawn for each person counted by the Census, color-coded by race.

Pepin has become slightly less racially diverse since the 2020 Census. It is considerably less diverse than Wisconsin overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Pepin County, that probability was 11.8% in 2020 and 11.3% in the most recent ACS estimates.

Pepin County is ranked the 69th most populous county in Wisconsin, out of 72 counties. Pepin County was ranked the 69th most populous county in the 2020 Census.

Pepin County's White Population

6,995 residents of Pepin County, or 94.1% of the population, identify as White. The share of White residents in Pepin County is significantly higher than in Wisconsin overall, where 78.6% of the population is White. Pepin County ranks 7th statewide in terms of White residents as a share of the population, out of 72 counties.

Since the 2020 Census, Pepin County's White population has grown by an estimated 1.9%. White residents' share of Pepin County's population has remained roughly unchanged at 94.1%.

Pepin County is more White than neighboring Buffalo County (93.6% White), Wabasha County (93.3% White), Dunn County (90.5% White), Pierce County (91.3% White), and Winona County (88.9% White).

Pepin County's Black Population

31 residents of Pepin County, or 0.4% of the population, identify as Black. The share of Black residents in Pepin County is lower than in Wisconsin overall, where 5.9% of the population is Black. Pepin County ranks 63rd statewide in terms of Black residents as a share of the population, out of 72 counties.

Since the 2020 Census, Pepin County's Black population has grown by an estimated 55.0%. Black residents' share of Pepin County's population has remained roughly unchanged at 0.4%.

Pepin County is less Black than neighboring Dunn County (0.9% Black), Pierce County (0.6% Black), and Winona County (1.9% Black).

Pepin County's Asian Population

48 residents of Pepin County, or 0.6% of the population, identify as Asian. The share of Asian residents in Pepin County is slightly lower than in Wisconsin overall, where 2.9% of the population is Asian. Pepin County ranks 62nd statewide in terms of Asian residents as a share of the population, out of 72 counties.

Since the 2020 Census, Pepin County's Asian population has grown by an estimated 118.2%. Asian residents' share of Pepin County's population has remained roughly unchanged at 0.6%.

Pepin County is more Asian than neighboring Buffalo County (0.2% Asian). Pepin County is less Asian than neighboring Wabasha County (0.7% Asian), Dunn County (3.1% Asian), Pierce County (1.2% Asian), and Winona County (2.2% Asian).

Pepin County's Hispanic Population

198 residents of Pepin County, or 2.7% of the population, identify as Hispanic. The share of Hispanic residents in Pepin County is lower than in Wisconsin overall, where 8% of the population is Hispanic. Pepin County ranks 54th statewide in terms of Hispanic residents as a share of the population, out of 72 counties.

Since the 2020 Census, Pepin County's Hispanic population has grown by an estimated 26.1%. Hispanic residents' share of Pepin County's population has increased from 2.1% to 2.7%.

Pepin County is more Hispanic than neighboring Dunn County (2.5% Hispanic). Pepin County is less Hispanic than neighboring Buffalo County (2.9% Hispanic), Wabasha County (3.4% Hispanic), Pierce County (3% Hispanic), and Winona County (3.9% Hispanic).

Pepin County's Native American/Other Population

42 residents of Pepin County, or 0.6% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Pepin County is comparable to the share in Wisconsin overall, where 0.9% of the population is Native American/Other. Pepin County ranks 55th statewide in terms of Native American/Other residents as a share of the population, out of 72 counties.

Since the 2020 Census, Pepin County's Native American/Other population has grown by an estimated 5.0%. Native American/Other residents' share of Pepin County's population has remained roughly unchanged at 0.6%.

Pepin County is more Native American/Other than neighboring Buffalo County (0.3% Native American/Other), Wabasha County (0.5% Native American/Other), Dunn County (0.5% Native American/Other), Pierce County (0.5% Native American/Other), and Winona County (0.3% Native American/Other).

Pepin County's Multiracial Population

117 residents of Pepin County, or 1.6% of the population, identify as Multiracial. The share of Multiracial residents in Pepin County is slightly lower than in Wisconsin overall, where 3.7% of the population is Multiracial. Pepin County ranks 46th statewide in terms of Multiracial residents as a share of the population, out of 72 counties.

Since the 2020 Census, Pepin County's Multiracial population has declined by an estimated 45.1%. Multiracial residents' share of Pepin County's population has decreased from 2.9% to 1.6%.

Pepin County is less Multiracial than neighboring Buffalo County (2.6% Multiracial), Wabasha County (1.8% Multiracial), Dunn County (2.6% Multiracial), Pierce County (3.4% Multiracial), and Winona County (2.8% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.