New London, WI Demographics

A map of New London's Population by Race

New London, Wisconsin has an estimated population of 7,726, an increase from the 7,348 recorded in the 2020 Census. The population is 88.8% White, 7.1% Hispanic, 1.8% Black, 1.5% Multiracial, 0.7% Native American/Other, and 0.1% Asian. This demographic dot map shows the population of New London, with one dot drawn for each person counted by the Census, color-coded by race.

New London has become less racially diverse since the 2020 Census. It is considerably less diverse than Wisconsin overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In New London, that probability was 24.5% in 2020 and 20.7% in the most recent ACS estimates.

New London is ranked the 127th most populous place in Wisconsin, out of 808 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). New London was ranked the 123rd most populous place in the 2020 Census.

New London's White Population

6,857 residents of New London, or 88.8% of the population, identify as White. The share of White residents in New London is considerably higher than in Wisconsin overall, where 78.6% of the population is White. New London ranks 608th statewide in terms of White residents as a share of the population, out of 808 places.

Since the 2020 Census, New London's White population has grown by an estimated 8.0%. White residents' share of New London's population has increased from 86.4% to 88.8%.

New London is more White than neighboring Hortonville (86.9% White), and Bear Creek (60.3% White). New London is less White than neighboring Northport (95.7% White), Dale (94.5% White), and Shiocton (94.7% White).

New London's Black Population

140 residents of New London, or 1.8% of the population, identify as Black. The share of Black residents in New London is slightly lower than in Wisconsin overall, where 5.9% of the population is Black. New London ranks 213th statewide in terms of Black residents as a share of the population, out of 808 places.

Since the 2020 Census, New London's Black population has grown by an estimated 100.0%. Black residents' share of New London's population has increased from 1.0% to 1.8%.

New London is more Black than neighboring Northport (0% Black), Hortonville (0% Black), Dale (0% Black), and Shiocton (0% Black). New London is less Black than neighboring Bear Creek (9.4% Black).

New London's Asian Population

6 residents of New London, or 0.1% of the population, identify as Asian. The share of Asian residents in New London is slightly lower than in Wisconsin overall, where 2.9% of the population is Asian. New London ranks 242nd statewide in terms of Asian residents as a share of the population, out of 808 places.

Since the 2020 Census, New London's Asian population has declined by an estimated 90.5%. Asian residents' share of New London's population has decreased from 0.9% to 0.1%.

New London is more Asian than neighboring Northport (0% Asian), Dale (0% Asian), Bear Creek (0% Asian), and Shiocton (0% Asian). New London is less Asian than neighboring Hortonville (3.5% Asian).

New London's Hispanic Population

547 residents of New London, or 7.1% of the population, identify as Hispanic. The share of Hispanic residents in New London is comparable to the share in Wisconsin overall, where 8% of the population is Hispanic. New London ranks 96th statewide in terms of Hispanic residents as a share of the population, out of 808 places.

Since the 2020 Census, New London's Hispanic population has declined by an estimated 13.7%. Hispanic residents' share of New London's population has decreased from 8.6% to 7.1%.

New London is more Hispanic than neighboring Northport (4.3% Hispanic), Hortonville (3.5% Hispanic), Dale (5.5% Hispanic), and Shiocton (2.9% Hispanic). New London is less Hispanic than neighboring Bear Creek (28.7% Hispanic).

New London's Native American/Other Population

57 residents of New London, or 0.7% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in New London is comparable to the share in Wisconsin overall, where 0.9% of the population is Native American/Other. New London ranks 317th statewide in terms of Native American/Other residents as a share of the population, out of 808 places.

Since the 2020 Census, New London's Native American/Other population has remained roughly the same. Native American/Other residents' share of New London's population has remained roughly unchanged at 0.7%.

New London is more Native American/Other than neighboring Northport (0% Native American/Other), Hortonville (0.2% Native American/Other), Dale (0% Native American/Other), Bear Creek (0% Native American/Other), and Shiocton (0.6% Native American/Other).

New London's Multiracial Population

119 residents of New London, or 1.5% of the population, identify as Multiracial. The share of Multiracial residents in New London is slightly lower than in Wisconsin overall, where 3.7% of the population is Multiracial. New London ranks 583rd statewide in terms of Multiracial residents as a share of the population, out of 808 places.

Since the 2020 Census, New London's Multiracial population has declined by an estimated 31.6%. Multiracial residents' share of New London's population has decreased from 2.4% to 1.5%.

New London is more Multiracial than neighboring Northport (0% Multiracial), and Dale (0% Multiracial). New London is less Multiracial than neighboring Hortonville (5.9% Multiracial), Bear Creek (1.6% Multiracial), and Shiocton (1.8% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.