New Braunfels, TX Demographics

A map of New Braunfels's Population by Race

New Braunfels, Texas has an estimated population of 104,643, a large increase from the 90,403 recorded in the 2020 Census. The population is 59.9% White, 33.6% Hispanic, 3.0% Multiracial, 2.0% Black, 1.1% Asian, and 0.3% Native American/Other. This demographic dot map shows the population of New Braunfels, with one dot drawn for each person counted by the Census, color-coded by race.

New Braunfels has become less racially diverse since the 2020 Census. It is considerably less diverse than Texas overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In New Braunfels, that probability was 55.0% in 2020 and 52.7% in the most recent ACS estimates.

New Braunfels is ranked the 40th most populous place in Texas, out of 1,863 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). New Braunfels was ranked the 43rd most populous place in the 2020 Census.

New Braunfels's White Population

62,689 residents of New Braunfels, or 59.9% of the population, identify as White. The share of White residents in New Braunfels is significantly higher than in Texas overall, where 39.1% of the population is White. New Braunfels ranks 856th statewide in terms of White residents as a share of the population, out of 1,863 places.

Since the 2020 Census, New Braunfels's White population has grown by an estimated 21.0%. White residents' share of New Braunfels's population has increased from 57.3% to 59.9%.

New Braunfels is more White than neighboring Marion (39.3% White), and Geronimo (36.1% White). New Braunfels is less White than neighboring Lake Dunlap (70.1% White), Santa Clara (73.9% White), and McQueeney (61.7% White).

New Braunfels's Black Population

2,080 residents of New Braunfels, or 2.0% of the population, identify as Black. The share of Black residents in New Braunfels is lower than in Texas overall, where 11.9% of the population is Black. New Braunfels ranks 705th statewide in terms of Black residents as a share of the population, out of 1,863 places.

Since the 2020 Census, New Braunfels's Black population has declined by an estimated 12.3%. Black residents' share of New Braunfels's population has decreased from 2.6% to 2.0%.

New Braunfels is more Black than neighboring Lake Dunlap (0% Black), and Geronimo (0.6% Black). New Braunfels is less Black than neighboring Santa Clara (2.3% Black), McQueeney (3.6% Black), and Marion (3.9% Black).

New Braunfels's Asian Population

1,190 residents of New Braunfels, or 1.1% of the population, identify as Asian. The share of Asian residents in New Braunfels is slightly lower than in Texas overall, where 5.5% of the population is Asian. New Braunfels ranks 348th statewide in terms of Asian residents as a share of the population, out of 1,863 places.

Since the 2020 Census, New Braunfels's Asian population has declined by an estimated 5.6%. Asian residents' share of New Braunfels's population has remained roughly unchanged at 1.1%.

New Braunfels is more Asian than neighboring Lake Dunlap (0% Asian), and Geronimo (0% Asian). New Braunfels is less Asian than neighboring Santa Clara (3.3% Asian), McQueeney (4% Asian), and Marion (2.9% Asian).

New Braunfels's Hispanic Population

35,165 residents of New Braunfels, or 33.6% of the population, identify as Hispanic. The share of Hispanic residents in New Braunfels is lower than in Texas overall, where 39.7% of the population is Hispanic. New Braunfels ranks 828th statewide in terms of Hispanic residents as a share of the population, out of 1,863 places.

Since the 2020 Census, New Braunfels's Hispanic population has grown by an estimated 12.5%. Hispanic residents' share of New Braunfels's population has decreased from 34.6% to 33.6%.

New Braunfels is more Hispanic than neighboring Lake Dunlap (29.9% Hispanic), Santa Clara (15.3% Hispanic), and McQueeney (28% Hispanic). New Braunfels is less Hispanic than neighboring Marion (48.1% Hispanic), and Geronimo (60.7% Hispanic).

New Braunfels's Native American/Other Population

361 residents of New Braunfels, or 0.3% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in New Braunfels is comparable to the share in Texas overall, where 0.6% of the population is Native American/Other. New Braunfels ranks 703rd statewide in terms of Native American/Other residents as a share of the population, out of 1,863 places.

Since the 2020 Census, New Braunfels's Native American/Other population has declined by an estimated 48.3%. Native American/Other residents' share of New Braunfels's population has decreased from 0.8% to 0.3%.

New Braunfels is more Native American/Other than neighboring Lake Dunlap (0% Native American/Other), and McQueeney (0% Native American/Other). New Braunfels is less Native American/Other than neighboring Marion (0.6% Native American/Other), and Geronimo (0.5% Native American/Other).

New Braunfels's Multiracial Population

3,158 residents of New Braunfels, or 3.0% of the population, identify as Multiracial. The share of Multiracial residents in New Braunfels is comparable to the share in Texas overall, where 3.1% of the population is Multiracial. New Braunfels ranks 801st statewide in terms of Multiracial residents as a share of the population, out of 1,863 places.

Since the 2020 Census, New Braunfels's Multiracial population has grown by an estimated 5.0%. Multiracial residents' share of New Braunfels's population has remained roughly unchanged at 3.0%.

New Braunfels is more Multiracial than neighboring Lake Dunlap (0% Multiracial), McQueeney (2.7% Multiracial), and Geronimo (2.1% Multiracial). New Braunfels is less Multiracial than neighboring Santa Clara (4.8% Multiracial), and Marion (5.1% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.