Lead, SD Demographics

A map of Lead's Population by Race

Race	2024 Pop	2020 Pop	2024 %	2020 %
White	2,761	2,589	91.8%	86.8%
Multiracial	110	138	3.7%	4.6%
Hispanic	71	143	2.4%	4.8%
Native American/Other	57	82	1.9%	2.7%
Black	7	11	0.2%	0.4%
Asian	0	19	0.0%	0.6%

Lead, South Dakota has an estimated population of 3,006, a less than 1% change from the 2,982 recorded in the 2020 Census. The population is 91.8% White, 3.7% Multiracial, 2.4% Hispanic, 1.9% Native American/Other, 0.2% Black, and 0.0% Asian. This demographic dot map shows the population of Lead, with one dot drawn for each person counted by the Census, color-coded by race.

Lead has become considerably less racially diverse since the 2020 Census. It is considerably less diverse than South Dakota overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Lead, that probability was 24.1% in 2020 and 15.4% in the most recent ACS estimates.

Lead is ranked the 28th most populous place in South Dakota, out of 485 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). Lead was ranked the 30th most populous place in the 2020 Census.

Lead's White Population

2,761 residents of Lead, or 91.8% of the population, identify as White. The share of White residents in Lead is considerably higher than in South Dakota overall, where 79.8% of the population is White. Lead ranks 304th statewide in terms of White residents as a share of the population, out of 485 places.

Since the 2020 Census, Lead's White population has grown by an estimated 6.6%. White residents' share of Lead's population has increased from 86.8% to 91.8%.

Lead is more White than neighboring Deadwood (90.3% White), Spearfish (87.3% White), and Mountain Plains (82.9% White). Lead is less White than neighboring Central City (99.3% White), and Crook City (100% White).

Lead's Black Population

7 residents of Lead, or 0.2% of the population, identify as Black. The share of Black residents in Lead is comparable to the share in South Dakota overall, where 2.1% of the population is Black. Lead ranks 113th statewide in terms of Black residents as a share of the population, out of 485 places.

Since the 2020 Census, Lead's Black population has declined by an estimated 36.4%. Black residents' share of Lead's population has remained roughly unchanged at 0.2%.

Lead is more Black than neighboring Central City (0% Black), Mountain Plains (0% Black), and Crook City (0% Black). Lead is less Black than neighboring Deadwood (0.7% Black).

Lead's Asian Population

0 residents of Lead, or 0.0% of the population, identify as Asian. The share of Asian residents in Lead is comparable to the share in South Dakota overall, where 1.4% of the population is Asian. Lead ranks 88th statewide in terms of Asian residents as a share of the population, out of 485 places.

Since the 2020 Census, Lead's Asian population has declined by an estimated 100.0%. Asian residents' share of Lead's population has decreased from 0.6% to 0.0%.

Lead is less Asian than neighboring Deadwood (1.7% Asian), Spearfish (0.6% Asian), and Mountain Plains (7.4% Asian).

Lead's Hispanic Population

71 residents of Lead, or 2.4% of the population, identify as Hispanic. The share of Hispanic residents in Lead is slightly lower than in South Dakota overall, where 4.8% of the population is Hispanic. Lead ranks 101st statewide in terms of Hispanic residents as a share of the population, out of 485 places.

Since the 2020 Census, Lead's Hispanic population has declined by an estimated 50.3%. Hispanic residents' share of Lead's population has decreased from 4.8% to 2.4%.

Lead is more Hispanic than neighboring Central City (0% Hispanic), Mountain Plains (0.6% Hispanic), and Crook City (0% Hispanic). Lead is less Hispanic than neighboring Deadwood (4.5% Hispanic), and Spearfish (3.9% Hispanic).

Lead's Native American/Other Population

57 residents of Lead, or 1.9% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Lead is lower than in South Dakota overall, where 7.5% of the population is Native American/Other. Lead ranks 176th statewide in terms of Native American/Other residents as a share of the population, out of 485 places.

Since the 2020 Census, Lead's Native American/Other population has declined by an estimated 30.5%. Native American/Other residents' share of Lead's population has decreased from 2.7% to 1.9%.

Lead is more Native American/Other than neighboring Central City (0.7% Native American/Other), Deadwood (0.6% Native American/Other), Mountain Plains (0% Native American/Other), and Crook City (0% Native American/Other). Lead is less Native American/Other than neighboring Spearfish (3.9% Native American/Other).

Lead's Multiracial Population

110 residents of Lead, or 3.7% of the population, identify as Multiracial. The share of Multiracial residents in Lead is comparable to the share in South Dakota overall, where 4.4% of the population is Multiracial. Lead ranks 129th statewide in terms of Multiracial residents as a share of the population, out of 485 places.

Since the 2020 Census, Lead's Multiracial population has declined by an estimated 20.3%. Multiracial residents' share of Lead's population has decreased from 4.6% to 3.7%.

Lead is more Multiracial than neighboring Central City (0% Multiracial), Deadwood (2.3% Multiracial), and Crook City (0% Multiracial). Lead is less Multiracial than neighboring Spearfish (4.1% Multiracial), and Mountain Plains (9.1% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.