Kennesaw, GA Demographics

A map of Kennesaw's Population by Race

Race	2024 Pop	2020 Pop	2024 %	2020 %
White	18,390	17,102	53.1%	51.8%
Black	7,722	7,848	22.3%	23.8%
Hispanic	4,709	4,257	13.6%	12.9%
Multiracial	1,826	1,751	5.3%	5.3%
Asian	1,768	1,626	5.1%	4.9%
Native American/Other	190	452	0.5%	1.4%

Kennesaw, Georgia has an estimated population of 34,605, an increase from the 33,036 recorded in the 2020 Census. The population is 53.1% White, 22.3% Black, 13.6% Hispanic, 5.3% Multiracial, 5.1% Asian, and 0.5% Native American/Other. This demographic dot map shows the population of Kennesaw, with one dot drawn for each person counted by the Census, color-coded by race.

Kennesaw has become slightly less racially diverse since the 2020 Census. It is about as diverse as Georgia overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Kennesaw, that probability was 65.4% in 2020 and 64.4% in the most recent ACS estimates.

Kennesaw is ranked the 35th most populous place in Georgia, out of 675 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). Kennesaw was ranked the 36th most populous place in the 2020 Census.

Kennesaw's White Population

18,390 residents of Kennesaw, or 53.1% of the population, identify as White. The share of White residents in Kennesaw is slightly higher than in Georgia overall, where 49.1% of the population is White. Kennesaw ranks 394th statewide in terms of White residents as a share of the population, out of 675 places.

Since the 2020 Census, Kennesaw's White population has grown by an estimated 7.5%. White residents' share of Kennesaw's population has increased from 51.8% to 53.1%.

Kennesaw is more White than neighboring Kennesaw State University (40.7% White), Marietta (41.4% White), and Fair Oaks (16% White). Kennesaw is less White than neighboring Acworth (54.1% White), and Woodstock (69.4% White).

Kennesaw's Black Population

7,722 residents of Kennesaw, or 22.3% of the population, identify as Black. The share of Black residents in Kennesaw is lower than in Georgia overall, where 30.7% of the population is Black. Kennesaw ranks 333rd statewide in terms of Black residents as a share of the population, out of 675 places.

Since the 2020 Census, Kennesaw's Black population has declined by an estimated 1.6%. Black residents' share of Kennesaw's population has decreased from 23.8% to 22.3%.

Kennesaw is more Black than neighboring Acworth (21.4% Black), Fair Oaks (14.7% Black), and Woodstock (8% Black). Kennesaw is less Black than neighboring Kennesaw State University (45.1% Black), and Marietta (30.8% Black).

Kennesaw's Asian Population

1,768 residents of Kennesaw, or 5.1% of the population, identify as Asian. The share of Asian residents in Kennesaw is comparable to the share in Georgia overall, where 4.5% of the population is Asian. Kennesaw ranks 51st statewide in terms of Asian residents as a share of the population, out of 675 places.

Since the 2020 Census, Kennesaw's Asian population has grown by an estimated 8.7%. Asian residents' share of Kennesaw's population has remained roughly unchanged at 5.1%.

Kennesaw is more Asian than neighboring Kennesaw State University (4.2% Asian), Acworth (4% Asian), Marietta (2.2% Asian), and Fair Oaks (1.5% Asian). Kennesaw is less Asian than neighboring Woodstock (5.2% Asian).

Kennesaw's Hispanic Population

4,709 residents of Kennesaw, or 13.6% of the population, identify as Hispanic. The share of Hispanic residents in Kennesaw is slightly higher than in Georgia overall, where 11% of the population is Hispanic. Kennesaw ranks 107th statewide in terms of Hispanic residents as a share of the population, out of 675 places.

Since the 2020 Census, Kennesaw's Hispanic population has grown by an estimated 10.6%. Hispanic residents' share of Kennesaw's population has increased from 12.9% to 13.6%.

Kennesaw is more Hispanic than neighboring Kennesaw State University (5.8% Hispanic), Acworth (13.1% Hispanic), and Woodstock (9.8% Hispanic). Kennesaw is less Hispanic than neighboring Marietta (18.1% Hispanic), and Fair Oaks (62.9% Hispanic).

Kennesaw's Native American/Other Population

190 residents of Kennesaw, or 0.5% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Kennesaw is comparable to the share in Georgia overall, where 0.7% of the population is Native American/Other. Kennesaw ranks 39th statewide in terms of Native American/Other residents as a share of the population, out of 675 places.

Since the 2020 Census, Kennesaw's Native American/Other population has declined by an estimated 58.0%. Native American/Other residents' share of Kennesaw's population has decreased from 1.4% to 0.5%.

Kennesaw is more Native American/Other than neighboring Kennesaw State University (0% Native American/Other), and Fair Oaks (0% Native American/Other). Kennesaw is less Native American/Other than neighboring Acworth (0.9% Native American/Other), Marietta (1.2% Native American/Other), and Woodstock (1.3% Native American/Other).

Kennesaw's Multiracial Population

1,826 residents of Kennesaw, or 5.3% of the population, identify as Multiracial. The share of Multiracial residents in Kennesaw is comparable to the share in Georgia overall, where 3.9% of the population is Multiracial. Kennesaw ranks 64th statewide in terms of Multiracial residents as a share of the population, out of 675 places.

Since the 2020 Census, Kennesaw's Multiracial population has grown by an estimated 4.3%. Multiracial residents' share of Kennesaw's population has remained roughly unchanged at 5.3%.

Kennesaw is more Multiracial than neighboring Kennesaw State University (4.2% Multiracial), and Fair Oaks (4.9% Multiracial). Kennesaw is less Multiracial than neighboring Acworth (6.5% Multiracial), Marietta (6.2% Multiracial), and Woodstock (6.1% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.