Branson, MO Demographics

A map of Branson's Population by Race

Branson, Missouri has an estimated population of 12,817, a slight increase from the 12,638 recorded in the 2020 Census. The population is 80.1% White, 6.8% Hispanic, 5.4% Black, 4.5% Multiracial, 2.9% Asian, and 0.2% Native American/Other. This demographic dot map shows the population of Branson, with one dot drawn for each person counted by the Census, color-coded by race.

Branson has become less racially diverse since the 2020 Census. It is considerably less diverse than Missouri overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Branson, that probability was 37.9% in 2020 and 34.7% in the most recent ACS estimates.

Branson is ranked the 71st most populous place in Missouri, out of 1,082 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). Branson was ranked the 70th most populous place in the 2020 Census.

Branson's White Population

10,272 residents of Branson, or 80.1% of the population, identify as White. The share of White residents in Branson is slightly higher than in Missouri overall, where 76.3% of the population is White. Branson ranks 923rd statewide in terms of White residents as a share of the population, out of 1,082 places.

Since the 2020 Census, Branson's White population has grown by an estimated 4.5%. White residents' share of Branson's population has increased from 77.8% to 80.1%.

Branson is more White than neighboring Kirbyville (78.2% White). Branson is less White than neighboring Hollister (83.8% White), Indian Point (91.2% White), Bull Creek (81.5% White), and Rockaway Beach (90.3% White).

Branson's Black Population

691 residents of Branson, or 5.4% of the population, identify as Black. The share of Black residents in Branson is lower than in Missouri overall, where 10.9% of the population is Black. Branson ranks 260th statewide in terms of Black residents as a share of the population, out of 1,082 places.

Since the 2020 Census, Branson's Black population has grown by an estimated 125.8%. Black residents' share of Branson's population has increased from 2.4% to 5.4%.

Branson is more Black than neighboring Hollister (0.1% Black), Indian Point (0% Black), and Bull Creek (2.4% Black). Branson is less Black than neighboring Kirbyville (9.9% Black), and Rockaway Beach (5.8% Black).

Branson's Asian Population

372 residents of Branson, or 2.9% of the population, identify as Asian. The share of Asian residents in Branson is comparable to the share in Missouri overall, where 2.1% of the population is Asian. Branson ranks 73rd statewide in terms of Asian residents as a share of the population, out of 1,082 places.

Since the 2020 Census, Branson's Asian population has grown by an estimated 10.1%. Asian residents' share of Branson's population has remained roughly unchanged at 2.9%.

Branson is more Asian than neighboring Hollister (1.2% Asian), Bull Creek (0% Asian), Kirbyville (0% Asian), and Rockaway Beach (0% Asian). Branson is less Asian than neighboring Indian Point (3.1% Asian).

Branson's Hispanic Population

871 residents of Branson, or 6.8% of the population, identify as Hispanic. The share of Hispanic residents in Branson is comparable to the share in Missouri overall, where 5.2% of the population is Hispanic. Branson ranks 50th statewide in terms of Hispanic residents as a share of the population, out of 1,082 places.

Since the 2020 Census, Branson's Hispanic population has declined by an estimated 35.3%. Hispanic residents' share of Branson's population has decreased from 10.7% to 6.8%.

Branson is more Hispanic than neighboring Indian Point (2.8% Hispanic), Bull Creek (5.9% Hispanic), Kirbyville (0% Hispanic), and Rockaway Beach (0% Hispanic). Branson is less Hispanic than neighboring Hollister (14.2% Hispanic).

Branson's Native American/Other Population

31 residents of Branson, or 0.2% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Branson is comparable to the share in Missouri overall, where 0.7% of the population is Native American/Other. Branson ranks 268th statewide in terms of Native American/Other residents as a share of the population, out of 1,082 places.

Since the 2020 Census, Branson's Native American/Other population has declined by an estimated 78.0%. Native American/Other residents' share of Branson's population has decreased from 1.1% to 0.2%.

Branson is more Native American/Other than neighboring Indian Point (0% Native American/Other), Kirbyville (0% Native American/Other), and Rockaway Beach (0% Native American/Other). Branson is less Native American/Other than neighboring Bull Creek (0.5% Native American/Other).

Branson's Multiracial Population

580 residents of Branson, or 4.5% of the population, identify as Multiracial. The share of Multiracial residents in Branson is comparable to the share in Missouri overall, where 4.8% of the population is Multiracial. Branson ranks 425th statewide in terms of Multiracial residents as a share of the population, out of 1,082 places.

Since the 2020 Census, Branson's Multiracial population has declined by an estimated 13.9%. Multiracial residents' share of Branson's population has decreased from 5.3% to 4.5%.

Branson is more Multiracial than neighboring Hollister (0.6% Multiracial), Indian Point (2.8% Multiracial), and Rockaway Beach (3.9% Multiracial). Branson is less Multiracial than neighboring Bull Creek (9.7% Multiracial), and Kirbyville (11.9% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.