Brandon, FL Demographics

A map of Brandon's Population by Race

Race	2024 Pop	2020 Pop	2024 %	2020 %
White	50,409	53,164	42.1%	46.4%
Hispanic	36,994	30,327	30.9%	26.5%
Black	20,007	19,031	16.7%	16.6%
Asian	5,168	6,033	4.3%	5.3%
Multiracial	5,036	4,977	4.2%	4.3%
Native American/Other	2,153	1,094	1.8%	1.0%

Brandon, Florida has an estimated population of 119,767, an increase from the 114,626 recorded in the 2020 Census. The population is 42.1% White, 30.9% Hispanic, 16.7% Black, 4.3% Asian, 4.2% Multiracial, and 1.8% Native American/Other. This demographic dot map shows the population of Brandon, with one dot drawn for each person counted by the Census, color-coded by race.

Brandon has become more racially diverse since the 2020 Census. It is more diverse than Florida overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Brandon, that probability was 68.3% in 2020 and 69.6% in the most recent ACS estimates.

Brandon is ranked the 21st most populous place in Florida, out of 956 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). Brandon was ranked the 19th most populous place in the 2020 Census.

Brandon's White Population

50,409 residents of Brandon, or 42.1% of the population, identify as White. The share of White residents in Brandon is lower than in Florida overall, where 50.4% of the population is White. Brandon ranks 706th statewide in terms of White residents as a share of the population, out of 956 places.

Since the 2020 Census, Brandon's White population has declined by an estimated 5.2%. White residents' share of Brandon's population has decreased from 46.4% to 42.1%.

Brandon is more White than neighboring Mango (39% White), and Progress Village (31.4% White). Brandon is less White than neighboring Seffner (52.5% White), Bloomingdale (63.3% White), and Valrico (55.7% White).

Brandon's Black Population

20,007 residents of Brandon, or 16.7% of the population, identify as Black. The share of Black residents in Brandon is slightly higher than in Florida overall, where 14.6% of the population is Black. Brandon ranks 238th statewide in terms of Black residents as a share of the population, out of 956 places.

Since the 2020 Census, Brandon's Black population has grown by an estimated 5.1%. Black residents' share of Brandon's population has remained roughly unchanged at 16.7%.

Brandon is more Black than neighboring Mango (15% Black), Bloomingdale (10% Black), and Valrico (11% Black). Brandon is less Black than neighboring Seffner (17.5% Black), and Progress Village (39.6% Black).

Brandon's Asian Population

5,168 residents of Brandon, or 4.3% of the population, identify as Asian. The share of Asian residents in Brandon is comparable to the share in Florida overall, where 2.9% of the population is Asian. Brandon ranks 57th statewide in terms of Asian residents as a share of the population, out of 956 places.

Since the 2020 Census, Brandon's Asian population has declined by an estimated 14.3%. Asian residents' share of Brandon's population has decreased from 5.3% to 4.3%.

Brandon is more Asian than neighboring Seffner (1.8% Asian), Bloomingdale (2.5% Asian), and Progress Village (4.1% Asian). Brandon is less Asian than neighboring Mango (5.4% Asian), and Valrico (4.9% Asian).

Brandon's Hispanic Population

36,994 residents of Brandon, or 30.9% of the population, identify as Hispanic. The share of Hispanic residents in Brandon is slightly higher than in Florida overall, where 27.4% of the population is Hispanic. Brandon ranks 235th statewide in terms of Hispanic residents as a share of the population, out of 956 places.

Since the 2020 Census, Brandon's Hispanic population has grown by an estimated 22.0%. Hispanic residents' share of Brandon's population has increased from 26.5% to 30.9%.

Brandon is more Hispanic than neighboring Seffner (25.6% Hispanic), Bloomingdale (18.9% Hispanic), Valrico (23.2% Hispanic), and Progress Village (20.4% Hispanic). Brandon is less Hispanic than neighboring Mango (37.1% Hispanic).

Brandon's Native American/Other Population

2,153 residents of Brandon, or 1.8% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Brandon is comparable to the share in Florida overall, where 0.8% of the population is Native American/Other. Brandon ranks 279th statewide in terms of Native American/Other residents as a share of the population, out of 956 places.

Since the 2020 Census, Brandon's Native American/Other population has grown by an estimated 96.8%. Native American/Other residents' share of Brandon's population has increased from 1.0% to 1.8%.

Brandon is more Native American/Other than neighboring Mango (0.1% Native American/Other), Seffner (0.3% Native American/Other), Bloomingdale (0.4% Native American/Other), and Valrico (0.5% Native American/Other). Brandon is less Native American/Other than neighboring Progress Village (2.6% Native American/Other).

Brandon's Multiracial Population

5,036 residents of Brandon, or 4.2% of the population, identify as Multiracial. The share of Multiracial residents in Brandon is comparable to the share in Florida overall, where 3.8% of the population is Multiracial. Brandon ranks 276th statewide in terms of Multiracial residents as a share of the population, out of 956 places.

Since the 2020 Census, Brandon's Multiracial population has grown by an estimated 1.2%. Multiracial residents' share of Brandon's population has remained roughly unchanged at 4.2%.

Brandon is more Multiracial than neighboring Mango (3.4% Multiracial), Seffner (2.4% Multiracial), and Progress Village (1.9% Multiracial). Brandon is less Multiracial than neighboring Bloomingdale (4.9% Multiracial), and Valrico (4.6% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.