Ashland, WI Demographics

A map of Ashland's Population by Race

Ashland, Wisconsin has an estimated population of 7,902, a less than 1% change from the 7,908 recorded in the 2020 Census. The population is 80.7% White, 7.0% Native American/Other, 6.0% Multiracial, 4.4% Hispanic, 1.3% Asian, and 0.7% Black. This demographic dot map shows the population of Ashland, with one dot drawn for each person counted by the Census, color-coded by race.

Ashland has become less racially diverse since the 2020 Census. It is less diverse than Wisconsin overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Ashland, that probability was 35.4% in 2020 and 33.8% in the most recent ACS estimates.

Ashland is ranked the 123rd most populous place in Wisconsin, out of 808 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). Ashland was ranked the 118th most populous place in the 2020 Census.

Ashland's White Population

6,376 residents of Ashland, or 80.7% of the population, identify as White. The share of White residents in Ashland is slightly higher than in Wisconsin overall, where 78.6% of the population is White. Ashland ranks 711th statewide in terms of White residents as a share of the population, out of 808 places.

Since the 2020 Census, Ashland's White population has grown by an estimated 1.4%. White residents' share of Ashland's population has increased from 79.5% to 80.7%.

Ashland is more White than neighboring Bayfront (63% White), Diaperville (0% White), and Odanah (0% White). Ashland is less White than neighboring Washburn (85% White), and Marengo (92.6% White).

Ashland's Black Population

57 residents of Ashland, or 0.7% of the population, identify as Black. The share of Black residents in Ashland is lower than in Wisconsin overall, where 5.9% of the population is Black. Ashland ranks 197th statewide in terms of Black residents as a share of the population, out of 808 places.

Since the 2020 Census, Ashland's Black population has declined by an estimated 29.6%. Black residents' share of Ashland's population has remained roughly unchanged at 0.7%.

Ashland is more Black than neighboring Bayfront (0% Black), Marengo (0% Black), and Odanah (0% Black). Ashland is less Black than neighboring Washburn (1.3% Black), and Diaperville (6.4% Black).

Ashland's Asian Population

99 residents of Ashland, or 1.3% of the population, identify as Asian. The share of Asian residents in Ashland is comparable to the share in Wisconsin overall, where 2.9% of the population is Asian. Ashland ranks 272nd statewide in terms of Asian residents as a share of the population, out of 808 places.

Since the 2020 Census, Ashland's Asian population has grown by an estimated 62.3%. Asian residents' share of Ashland's population has increased from 0.8% to 1.3%.

Ashland is more Asian than neighboring Bayfront (0% Asian), Washburn (0% Asian), Diaperville (0% Asian), Marengo (0% Asian), and Odanah (0% Asian).

Ashland's Hispanic Population

344 residents of Ashland, or 4.4% of the population, identify as Hispanic. The share of Hispanic residents in Ashland is slightly lower than in Wisconsin overall, where 8% of the population is Hispanic. Ashland ranks 435th statewide in terms of Hispanic residents as a share of the population, out of 808 places.

Since the 2020 Census, Ashland's Hispanic population has grown by an estimated 52.9%. Hispanic residents' share of Ashland's population has increased from 2.8% to 4.4%.

Ashland is more Hispanic than neighboring Washburn (2.9% Hispanic), Diaperville (0% Hispanic), Marengo (0% Hispanic), and Odanah (0% Hispanic). Ashland is less Hispanic than neighboring Bayfront (8.9% Hispanic).

Ashland's Native American/Other Population

553 residents of Ashland, or 7.0% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Ashland is higher than in Wisconsin overall, where 0.9% of the population is Native American/Other. Ashland ranks 31st statewide in terms of Native American/Other residents as a share of the population, out of 808 places.

Since the 2020 Census, Ashland's Native American/Other population has declined by an estimated 29.7%. Native American/Other residents' share of Ashland's population has decreased from 10.0% to 7.0%.

Ashland is more Native American/Other than neighboring Washburn (3.5% Native American/Other), and Marengo (0% Native American/Other). Ashland is less Native American/Other than neighboring Bayfront (25.2% Native American/Other), Diaperville (85.3% Native American/Other), and Odanah (100% Native American/Other).

Ashland's Multiracial Population

473 residents of Ashland, or 6.0% of the population, identify as Multiracial. The share of Multiracial residents in Ashland is slightly higher than in Wisconsin overall, where 3.7% of the population is Multiracial. Ashland ranks 46th statewide in terms of Multiracial residents as a share of the population, out of 808 places.

Since the 2020 Census, Ashland's Multiracial population has grown by an estimated 1.3%. Multiracial residents' share of Ashland's population has remained roughly unchanged at 6.0%.

Ashland is more Multiracial than neighboring Bayfront (3% Multiracial), and Odanah (0% Multiracial). Ashland is less Multiracial than neighboring Washburn (7.4% Multiracial), Diaperville (8.3% Multiracial), and Marengo (7.4% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.