Ashland, OR Demographics

A map of Ashland's Population by Race

Race	2024 Pop	2020 Pop	2024 %	2020 %
White	17,802	17,233	83.7%	80.7%
Hispanic	1,856	1,616	8.7%	7.6%
Multiracial	1,127	1,312	5.3%	6.1%
Asian	334	466	1.6%	2.2%
Native American/Other	124	498	0.6%	2.3%
Black	16	235	0.1%	1.1%

Ashland, Oregon has an estimated population of 21,259, a less than 1% change from the 21,360 recorded in the 2020 Census. The population is 83.7% White, 8.7% Hispanic, 5.3% Multiracial, 1.6% Asian, 0.6% Native American/Other, and 0.1% Black. This demographic dot map shows the population of Ashland, with one dot drawn for each person counted by the Census, color-coded by race.

Ashland has become considerably less racially diverse since the 2020 Census. It is considerably less diverse than Oregon overall. Demographers use a diversity index to measure the probability that two randomly selected individuals belong to different racial or ethnic groups. In Ashland, that probability was 33.9% in 2020 and 28.8% in the most recent ACS estimates.

Ashland is ranked the 31st most populous place in Oregon, out of 426 places. This ranking is based on the Census definition of a place, which includes incorporated places like cities, towns, and villages, as well as unincorporated census-designated places (CDPs). Ashland was ranked the 31st most populous place in the 2020 Census.

Ashland's White Population

17,802 residents of Ashland, or 83.7% of the population, identify as White. The share of White residents in Ashland is considerably higher than in Oregon overall, where 71.4% of the population is White. Ashland ranks 250th statewide in terms of White residents as a share of the population, out of 426 places.

Since the 2020 Census, Ashland's White population has grown by an estimated 3.3%. White residents' share of Ashland's population has increased from 80.7% to 83.7%.

Ashland is more White than neighboring Talent (77.6% White), Phoenix (73% White), Medford (72.1% White), White City (50.9% White), and Central Point (73.9% White).

Ashland's Black Population

16 residents of Ashland, or 0.1% of the population, identify as Black. The share of Black residents in Ashland is comparable to the share in Oregon overall, where 1.8% of the population is Black. Ashland ranks 51st statewide in terms of Black residents as a share of the population, out of 426 places.

Since the 2020 Census, Ashland's Black population has declined by an estimated 93.2%. Black residents' share of Ashland's population has decreased from 1.1% to 0.1%.

Ashland is more Black than neighboring Phoenix (0% Black), and White City (0% Black). Ashland is less Black than neighboring Talent (0.6% Black), Medford (1% Black), and Central Point (0.8% Black).

Ashland's Asian Population

334 residents of Ashland, or 1.6% of the population, identify as Asian. The share of Asian residents in Ashland is slightly lower than in Oregon overall, where 4.4% of the population is Asian. Ashland ranks 65th statewide in terms of Asian residents as a share of the population, out of 426 places.

Since the 2020 Census, Ashland's Asian population has declined by an estimated 28.3%. Asian residents' share of Ashland's population has decreased from 2.2% to 1.6%.

Ashland is more Asian than neighboring Talent (0.7% Asian), Phoenix (0.4% Asian), Medford (1.3% Asian), White City (0.6% Asian), and Central Point (1.3% Asian).

Ashland's Hispanic Population

1,856 residents of Ashland, or 8.7% of the population, identify as Hispanic. The share of Hispanic residents in Ashland is lower than in Oregon overall, where 14.7% of the population is Hispanic. Ashland ranks 191st statewide in terms of Hispanic residents as a share of the population, out of 426 places.

Since the 2020 Census, Ashland's Hispanic population has grown by an estimated 14.9%. Hispanic residents' share of Ashland's population has increased from 7.6% to 8.7%.

Ashland is less Hispanic than neighboring Talent (13.1% Hispanic), Phoenix (15% Hispanic), Medford (18% Hispanic), White City (43.3% Hispanic), and Central Point (17.5% Hispanic).

Ashland's Native American/Other Population

124 residents of Ashland, or 0.6% of the population, identify as American Indian/Alaska Native/Native Hawaiian/Pacific Islander/Other. The share of Native American/Other residents in Ashland is comparable to the share in Oregon overall, where 1.6% of the population is Native American/Other. Ashland ranks 113th statewide in terms of Native American/Other residents as a share of the population, out of 426 places.

Since the 2020 Census, Ashland's Native American/Other population has declined by an estimated 75.1%. Native American/Other residents' share of Ashland's population has decreased from 2.3% to 0.6%.

Ashland is more Native American/Other than neighboring White City (0.5% Native American/Other), and Central Point (0.3% Native American/Other). Ashland is less Native American/Other than neighboring Talent (1.4% Native American/Other), Phoenix (6.7% Native American/Other), and Medford (0.9% Native American/Other).

Ashland's Multiracial Population

1,127 residents of Ashland, or 5.3% of the population, identify as Multiracial. The share of Multiracial residents in Ashland is comparable to the share in Oregon overall, where 6.1% of the population is Multiracial. Ashland ranks 178th statewide in terms of Multiracial residents as a share of the population, out of 426 places.

Since the 2020 Census, Ashland's Multiracial population has declined by an estimated 14.1%. Multiracial residents' share of Ashland's population has decreased from 6.1% to 5.3%.

Ashland is more Multiracial than neighboring Phoenix (4.7% Multiracial), and White City (4.7% Multiracial). Ashland is less Multiracial than neighboring Talent (6.4% Multiracial), Medford (6.7% Multiracial), and Central Point (6.2% Multiracial).

Sources: Most recent population estimates are from the 2020-2024 American Community Survey 5-Year Estimates. 2020 population counts and map data are from 2020 Census State Redistricting Data. Geographic data are from Census TIGER/Line Shapefiles.